Senior Digital Marketing Manager

Mission: Design the Trade Mkt strategy according to Brand objectives, channel vision and market indicators, driving execution excellence and contributing to profitable sales goals in accordance with current organization procedures. Responsibilities: Define digital roadmap aligned to brand, business, and category objectives. Supervise campaigns on Meta, Google, programmatic, investment optimization, ROAS, CPL, CAC. Coordinate with cross-functional teams to ensure seamless integration of marketing efforts. Develop and implement effective marketing strategies to achieve sales targets. Analyze market trends and competitor activity to inform strategic decisions. Collaborate with data analysts to track key performance indicators (KPIs) and adjust marketing tactics accordingly. Ensure compliance with brand guidelines, regulatory requirements, and industry standards. Closely monitor campaign performance and make adjustments as needed to optimize results. Foster a culture of innovation, creativity, and continuous learning within the marketing team.