Digital Manager

Objective of the position:

Lead the digital media planning for the assigned account, ensuring the correct implementation, optimization, and evolution of media plans based on the client's business objectives. This position will be responsible for leading teams, ensuring operational excellence in campaign management, fostering collaboration between different disciplines, and promoting a culture of continuous improvement focused on maximizing media performance and brand results.

Key Responsibilities:

• Lead the development of digital and omnichannel media plans aligned with the communication and business objectives defined by the client.
• Define investment strategies, budget allocation, channel selection, and tactical media allocation to maximize campaign performance.
• Lead planning and ideation sessions with internal teams and clients to develop effective media strategies.
• Review and internally approve media plans, ensuring the correct application of planning principles, alignment with KPIs, and compliance with strategic guidelines.
• Oversee the implementation and execution of campaigns, ensuring compliance with quality standards and digital best practices.
• Lead optimization meetings during campaign execution, monitoring results and recommending adjustments to achieve established objectives.
• Ensure compliance with Brand Safety guidelines, media quality, and digital execution best practices.
• Coordinate quality assurance processes with platforms, publishers, and strategic media partners.
• Define campaign measurement approaches and success indicators with the client.
• Oversee KPI tracking and correct interpretation of results to generate actionable recommendations.
• Prepare and present analyses, reports, and strategic recommendations for clients and internal stakeholders.
• Maintain a consultative relationship with clients, supporting decision-making related to media investment and performance.
• Coordinate planning across multidisciplinary teams to ensure aligned and efficient execution.
• Train and develop the digital planning team in media methodologies, processes, and best practices.
• Identify opportunities for improvement and efficiency in campaign planning, activation, and optimization.

Minimum Requirements:

• Bachelor's degree in Advertising, Marketing, Communications, or related field.
• 8+ years of experience in media planning within media or advertising agencies.
• Experience in digital campaigns.
• Experience building omnichannel strategies.
• Knowledge of audiences, market research, and media consumption analysis.
• Experience in budget management and investment optimization.
• Experience managing multidisciplinary teams.
• Experience in direct client relations.
• Knowledge in the programmatic environment (desirable).
• Intermediate English (desirable).

Software/Tools Proficiency:

• Google Ads.
• Meta Ads.
• TikTok Ads.
• DV360.
• Programmatic.
• Google Analytics.
• Comscore.
• Advertmind.
• Intermediate-advanced Excel proficiency and PowerPoint presentations.

Key Skills:

• Strategic thinking.
• Analytical ability.
• Organization and planning.
• Effective communication.
• Client orientation.
• Management of multiple projects.
• Collaborative work.
• Proactivity.
• Attention to detail.
• Results orientation.

"At Publicis Groupe, we value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate for any reason: not for race, color, religion, gender, gender identity, sexual orientation, disability, age, marital status, national origin, or any other characteristic.

We believe that inclusion is fundamental to our success, so we promote equal opportunities and the creation of diverse teams. We also strive to ensure that all employees and candidates are treated with respect and dignity, basing all employment decisions on qualifications, merit, and business needs.

At Publicis Groupe, we recognize the importance of workplace flexibility, which is why we support hybrid work, allowing our employees to combine remote work with office work, while ensuring the quality of our services to our clients."