Commercial and Digital Marketing Planning Manager

Complex tourist resort of high volume, seeks a strategic profile responsible for maximizing income through the integration of commercial planning, revenue management, and digital marketing. Job objective: Design and implement commercial and digital strategies that drive occupancy, hotel positioning, and profitability of all business units (rooms, food, events, and recreation). Responsibilities Commercial Planning / Revenue • Analysis of demand, occupancy rates, and market trends to optimize room pricing and inventory management. • Development of revenue management strategies to maximize income from rooms, food, and beverage sales. • Implementation of yield management techniques to ensure optimal pricing and inventory levels. • Monitoring and analysis of key performance indicators (KPIs) to measure the effectiveness of commercial planning strategies. Marketing Digital • Design and implementation of digital marketing campaigns to drive occupancy and revenue growth. • Development of targeted marketing strategies to increase brand awareness, customer engagement, and loyalty. • Creation of engaging content for social media platforms, email newsletters, and other digital channels. • Analysis of website analytics and search engine optimization (SEO) to improve online visibility and conversion rates. • Collaboration with the sales team to develop targeted promotions and packages that drive revenue growth. • Development of a comprehensive marketing plan that aligns with the resort's overall business strategy. • Monitoring and analysis of KPIs to measure the effectiveness of digital marketing strategies. Requirements • Bachelor's degree in Marketing, Business Administration, or related field. • Minimum 3 years of experience in commercial planning, revenue management, or digital marketing. • Strong analytical and problem-solving skills. • Excellent communication and interpersonal skills. • Ability to work effectively in a fast-paced environment. • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint). • Familiarity with hotel industry software and systems. Benefits • Competitive salary and benefits package. • Opportunities for professional growth and development. • Collaborative and dynamic work environment. • Recognition and rewards for outstanding performance.