Empresa Confidencial
2 months ago
Marketing Manager
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Company information
- Company
- Empresa Confidencial
- Location
- México, Nuevo León Mexico
- Posted
- 2 months ago
Job description
Be part of a multinational group of companies with businesses in financial, retail, e-commerce, home delivery, among others.
We are looking for a Marketing Manager:
Objective: Responsible for designing, implementing, and supervising marketing strategies that drive the positioning and growth of the company's financial products.
Role Activities:
- Develop and execute the marketing plan: Create multichannel marketing strategies (digital, traditional, in-store) that increase the visibility and adoption of financial products.
- Advertising campaign management.
- Market analysis and competitive brand mapping. Target research for insight detection.
- Team coordination: Lead the internal marketing team and manage relationships with external agencies to ensure the correct execution of marketing strategies.
- Budget supervision: Manage the marketing budget, optimizing investment based on expected and actual returns.
- Definition of communication territories, strategy, and positioning.
- Results measurement: Evaluate campaign performance through KPIs, adjusting tactics when necessary.
Requirements:
- Completed degree in: Marketing, Business Administration, Communication, or Advertising.
- Knowledge of digital advertising platforms (Google Ads, Meta Ads), social networks, SEO, SEM, and email marketing campaigns.
- Experience in budget management, market research, trade marketing, and managing agencies and suppliers.
If you are interested, apply through this medium.
Required skills
- marketing
- social media
- retail
- team leadership
- kpis
- digital marketing
- competitive analysis
- supplier management
- google ads
- trade marketing
- marketing strategy
- e-commerce
- market analysis
- seo
- sem
- advertising campaigns
- budget management
- financial products
- email marketing
- meta ads
- brand positioning
- agency management
- insights
- target audience
- home delivery
- return on investment (roi)
- traditional marketing
- in-store marketing
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