B2B Marketing Manager - Polymer Chain

We are looking for a Marketing Manager, who will be responsible for leading the company's marketing strategy with focus on demand generation, sector expansion, strategic positioning and commercial growth support.

About our client

National group manufacturer of plastic packaging.

Main responsibilities

1) Market Strategy and Growth: Develop a marketing strategy aligned to the company's growth plan (Go-To-Market, new sectors, internationalization).
2) Market Strategy and Growth: Identify market opportunities, priority segments and emerging trends. Conduct market sizing, share and potential demand and growth analyses.
3) Market Intelligence and Competition: Perform continuous trend analysis, customer behavior and opportunity analysis, building strategic reports for decision-making.
4) Market Intelligence and Competition: Monitor direct and indirect competitors (price, portfolio, innovation, strategic moves). Support business areas with insights to anticipate risks and capture opportunities.
5) Demand Generation and Sales Support: Develop strategies to nurture lead bases and new customers through active prospecting and share expansion in existing accounts. Integrate CRM actions to disseminate customer insight collection training across the company.
6) Demand Generation and Sales Support: Act as a strategic partner for the Sales area, providing studies and content on client segmentation Client Centric.
7) Positioning, Brand and Communication: Lead the construction and strengthening of the brand in the B2B ecosystem. Manage institutional communication, portfolio, identity and digital presence.
8) Positioning, Brand and Communication: Ensure the production of technical content (materials, cases, articles, studies). Plan and execute participation in events, fairs and sector associations.
9) Portfolio Strategy and Innovation: Work together with R&D and Sales to prioritize and develop new products, understanding customer experience and expanding feedback capture and assertiveness in product lifecycle management.
10) Portfolio Strategy and Innovation: Map client needs (Jobs To Be Done) and translate into products and solutions.
11) Budget Management and Performance: Manage budget, monitor strategic KPIs and present area results periodically to the board and business groups.

Bachelor's degree complete;

Desejáveis: Post-Graduation or MBA in Marketing, Business, Strategy, Market Intelligence;

Mandatory experience in marketing chairs in the industry;

Important to possess knowledge of the polymer sector and its applications;

Advanced English;

Oriented towards Clients;

Availability to work on-site (3 times a week) in Piracicaba/SP.

CLT remuneration + benefits and PLR