Commercial Alliances Manager Celebra

About the job

You will be responsible for developing and strengthening strategic relationships with the main brands in the Palacio de Hierro ecosystem to create exclusive experiences, differentiated benefits, and commercial alliances that drive Celebra's growth, increase sales, and strengthen customer loyalty.

About the Role

Lead the relationship strategy with internal and external brands, becoming the main link between Celebra and commercial partners to develop high-impact alliances, negotiate value propositions, and ensure the achievement of commercial objectives through cross-functional execution with different business areas.

We are looking for a profile with experience in public relations, brand partnerships, or experiential marketing, who enjoys building long-term relationships, negotiating with premium brands, and who is accustomed to working with commercial indicators.

Responsibilities

• Develop and strengthen strategic relationships with national and international brands.
• Identify collaboration opportunities and negotiate commercial alliances that generate value for Celebra and the participating brands.
• Design proposals for benefits, experiences, and activations to increase the platform's attractiveness.
• Closely monitor each alliance, ensuring its correct implementation and communication.
• Coordinate projects with Marketing, Digital, Operations, Purchasing, Visual Merchandising, Legal, and store teams.
• Present commercial results and performance indicators to brand directors and internal stakeholders.
• Develop strategies to increase brand participation within the Celebra ecosystem.
• Train and align store teams on initiatives and benefits developed with brands.
• Manage the annual alliance plan, ensuring compliance with timelines, deliverables, and commercial objectives.
• Monitor KPIs related to sales, active alliances, campaign effectiveness, benefit utilization, and customer experience generation.

Qualifications

• Completed Bachelor's degree in Public Relations, Marketing, Communications, Business Administration, or related field.

Required Skills

• Minimum 4 years of experience developing strategic alliances or managing brand relationships.
• Experience in Public Relations agencies, experiential marketing, communication, advertising, or premium and luxury brands.
• High negotiation and executive relationship development skills with brand directors and commercial areas.
• Strong results orientation and experience working with commercial KPIs, sales, and performance indicators.
• Advanced English (frequent interaction with international brands and strategic partners).

What we are looking for

Someone who enjoys opening doors, negotiating, connecting brands, generating experiences, and maintaining long-term relationships, but who at the same time understands that the success of each alliance is measured by commercial results, value generation for the customer, and sales impact.

We are not looking for an exclusively Public Relations profile; we are looking for someone who has used relationship building as a tool to generate business.

"At El Palacio de Hierro, we build an inclusive culture. We respect diversity and do not discriminate based on sex, ethnic origin, age, marital status, ideology, political opinion, nationality, religion, sexual orientation, identity, or any other personal, physical, or social condition. We also do not request pregnancy or HIV tests. This vacancy is open to People with Disabilities; if you need any reasonable accommodation or additional support during the selection process, please communicate it in your first contact with Talent Attraction."