Sales Development Management

SALES DEVELOPMENT MANAGEMENT

Objective of the Position

Ensure the profitable and sustainable growth of the categories and products under its responsibility through the design, implementation, and monitoring of commercial strategies focused on the needs of each sales channel. Identify business opportunities, develop growth initiatives, and coordinate cross-functional actions that maximize commercial execution, profitability, and customer and consumer satisfaction.

Functions and Responsibilities:

• Design and lead the commercial strategy for the traditional channel to drive profitable growth, market share, and excellence in commercial execution.
• Define the value proposition, service models, and channel development plans, aligned with customer and consumer needs.
• Identify and implement growth initiatives that strengthen customer relationships and generate business opportunities.
• Develop and coordinate the channel's Business Plan, ensuring compliance with established commercial and financial objectives.
• Design, standardize, and align commercial processes that ensure effective customer management, ensuring execution consistent with the defined commercial strategy.
• Develop strategies and initiatives that strengthen commercial planning and contribute to the achievement of commercial zone objectives.
• Lead and coordinate strategic projects aimed at continuous improvement, process optimization, and value generation for the business.
• Coordinate the implementation of point-of-sale activations, ensuring the availability of materials, price lists, catalogs, execution tools, and other resources required for the sales force.
• Design and develop communication materials for launches, promotions, commercial campaigns, and sales plans, ensuring the correct dissemination of information.
• Administer and control the budget allocated to the channel, ensuring efficient use of resources and achievement of profitability objectives.
• Analyze sell-out information, market behavior, and consumption trends to identify growth opportunities and develop action plans to increase product rotation and consumption.
• Design, communicate, and follow up on incentive programs and contests aimed at the sales force, focused on achieving commercial objectives.

Requirements:

Minimum 3 years of experience in a similar role and trade marketing at a regional level:

• Knowledge of multichannel
• Development of commercial plans
• Negotiation and implementation of actions with clients at a regional level
• Management, handling, and control of the zone's event team
• Market information analysis (Nielsen, Passport, etc.), strategy design, and sales forecasting.

Skills:

• Business focus
• Results orientation
• Problem-solving
• Strategic vision.

Availability to travel