Freelancer LinkedIn Content (m/w/d) for Thought Leadership (Marketing & Tech)

I am seeking an experienced freelancer to build my personal brand in the field of marketing and technology on a freelance basis.

The goal is to establish a clear thought-leadership positioning by creating relevant, well-founded, and opinionated posts that showcase expertise and serve as a long-term lead source.

Tasks

• Development of LinkedIn posts based on ideas, key points, or brainstorming
• Editorial structuring of complex marketing and tech topics
• Joint refinement and fine-tuning of content
• Development of a consistent tone for the personal brand
• Scheduling and planning of editorial content
• Publishing and scheduling of posts
• Briefing, creation, and coordination of graphic/design
• Analysis of performance data and derivation of concrete optimization measures

Qualification

• Multiple years of experience in creating LinkedIn content (ideally B2B)
• Verifiable references in building personal brands or thought-leadership profiles
• Analytical approach to content (performance interpretation, hypothesis formation, testing)
• Strategic understanding of positioning, brand-building, and target group mechanisms
• Comfortable handling of marketing and technology topics
• Able to prepare complex content clearly, precisely, and opinionatedly
• Structured, independent work style

Benefits

• Ongoing collaboration planned
• Clear positioning with strategic ambition
• High degree of creative freedom
• Remote collaboration
• Direct exchange without agency structures

Please send:

• 2-3 reference posts or profile examples
• A brief description of your previous LinkedIn projects
• Your availability in hours per week
• Your hourly rate (gross)

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