Freelance SEO & GEO Manager (m/f/d) - AI Search & AI Visibility

About Us:

Leadeffect GmbH, based in Hamburg, supports more than 70 IT companies as a long-term online marketing partner, primarily in the areas of web design, SEO, SEA, LinkedIn, and email marketing. We work entirely remotely, relying on flexible, location-independent collaboration.

Project Description:

Are you ready to think about SEO and GEO together and actively shape the future of organic search? The search landscape has changed rapidly in recent years and is constantly evolving through LLMs and AI-powered search systems. With us, you will combine proven SEO methods with new approaches around GEO and AI search. We are already using AI in a variety of ways in our daily work and are looking for someone who is enthusiastic about this change, curiously embraces new developments, and actively uses the opportunities of AI to sustainably increase our clients' visibility.

Your Responsibilities:

Technical SEO and GEO Optimization

• Check websites for technical errors and optimization potential

• Optimize website and URL structures for search engines and AI systems

• Ensure crawling and indexing by search engines and AI systems

Off-Page SEO & Digital Brand Reputation

• Analyze brand perception in AI models and identify potentials to increase visibility

• Develop measures to strengthen digital reputation

• Create PR content and AI-optimized company profiles for relevant platforms like LinkedIn and Google

• Develop recommendations for further relevant platforms and external presence

SEO and GEO Content Strategy & Creation

• Analyze keywords, search intentions, and topic potentials using AI

• Develop content strategies, topic plans, and author briefs

• Create, revise, and optimize SEO and GEO-optimized content for quality and visibility

• Coordinate text creation and support the search engine and AI-friendly integration of content

Performance Analysis & Reporting

• Analyze the development of visibility and traffic from search engines and AI systems

• Measure performance using Google Search Console, Ahrefs, and Analytics

• Evaluate results, identify optimization potentials, and derive recommendations for action

Must-haves

• Experience in online marketing (at least 2 years)

• Solid knowledge in SEO, especially keyword research, on-page, and content optimization

• Understanding of how classic search engines and generative AI search systems work

• Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or Semrush

• Experience in performance analysis and data-driven optimization of content and rankings

• Proactive, analytical, and solution-oriented thinking

• Strong communication skills and structured working style

• German: at least C1 (text proficiency is central for us), English at least B2

Nice-to-haves

• Experience in B2B marketing (ideally in the IT sector)

• Initial experience in GEO for optimizing visibility in AI-powered search systems

You don't meet every single requirement? Apply anyway.

Project Framework and Benefits

• Collaboration on a freelancer basis, 100% remote

• Start: as soon as possible

• 10 to 30 hours per week

• Communication in CET time zone (Berlin) expected, max. +/- 2 hours

• Access to our own training platform for B2B marketing, for continuous professional development and expansion of your marketing expertise

How to apply: via this platform

Please send us

• a brief introduction of yourself

• your relevant experience

• your availability and your fee expectations

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