Freelance Senior Paid Ads Specialist LinkedIn & Meta (m/f/d) – Remote EU

We handle complete lead generation for B2B companies in the German-speaking Mittelstand. As a freelancer, you will be responsible for the paid ads implementation on LinkedIn and Meta.

At a Glance

• Freelance, remote from anywhere in the EU

• Scope flexible by arrangement, long-term cooperation

• Compensation as a daily rate, depending on experience

• No client contact. Communication with the client is handled by our consultant

• Language: very good German skills (copy for the German-speaking market), good English

What You Deliver

• Campaign Setup and Launch. Structure, target groups, ad sets, and QA, set up from scratch and scalable.

• Performance Optimization. CPL, CTR, CPA, and lead quality. You identify where things are stuck and adjust accordingly.

• Targeting. Precise ICP segments, Matched, Custom, and Lookalike Audiences, persona-specific targeting per ad set.

• Budget and Bidding. Budget calculation, bidding strategy, and controlled scaling.

• Ad Copy and Testing. Headlines and body copy in German and English that filter rather than just please. Systematic A/B tests on copy, creative, and CTA.

• Tracking and Reporting. Conversion tracking, UTM structure, and KPI dashboards that enable decisions rather than just listing numbers.

• Documentation. Learnings after each test, so results are traceable and transferable.

What You Bring

• At least 4 years of paid ads experience with a real focus on LinkedIn and Meta in B2B. You have launched and scaled campaigns yourself, not just read reports.

• You understand why a lead costs 80 Euros and not 8 Euros, and you can name the levers to change that.

• You work independently, data-driven, and communicate clearly in writing, even asynchronously.

• You are already self-employed or working as a freelancer and invoice through your own company.

• Bonus: Experience with HubSpot, Lemlist, Clay, or Zapier.

What You Don't Do

No client calls, no pitches, no account management meetings, no acquisition.

Why This Is Exciting for Freelancers

• Predictable Workload. Long-term cooperation instead of individual orders.

• Real Budgets. B2B accounts in the German-speaking Mittelstand, not test budgets for toy projects.

• Focus Instead of Client Management. You optimize, instead of selling or reassuring clients.

• Expert Exchange. Regular ad account reviews with experienced paid specialists.

• Full Flexibility. Own setup, free time management. Coordination in CET by arrangement.

How the Application Process Works

1. Application with 2 to 3 brief case examples (starting situation, procedure, key figures, preferably anonymized) and your daily rate

2. 30-minute get-to-know-you via video

3. Start

Who We Are

Zimmer Consulting builds sales and paid ads systems for B2B companies in the German-speaking market. Not an agency that handles 40 clients in parallel. We work deeply, not broadly.

If you understand paid ads as a craft and want to concentrate fully on campaigns, apply.

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