Freelance Performance Video Editor (m/f/d)

You don't just cut videos to look good, but so that people stop, keep watching, and click? Then we want to get to know you.

AYLASHES is a successful D2C beauty brand for DIY lash extensions. With our products, our customers can create their individual studio look at home in just a few minutes.

For our further development, we are looking for an experienced freelance performance video editor who can transform existing UGC content, B-roll, product shots, voice-overs, and scripts into attention-grabbing advertisements for Meta and TikTok.

You should not only master your editing software but also understand how successful paid social creatives are structured: from a strong hook through good storytelling to a clear call-to-action.

Responsibilities

• You will edit performance-oriented video ads for Meta, Instagram Reels, and TikTok.
• You will transform UGC content, B-roll, product shots, voice-overs, and existing scripts into dynamic, compelling advertisements.
• You will develop and edit different hooks, intros, storylines, and variations so that we can specifically test different creative angles.
• You will work with fast cuts, subtitles, text overlays, sound design, animations, zooms, pattern interrupts, and suitable effects – always with the goal of increasing attention and watch time.
• You will independently select suitable scenes and B-rolls and effectively showcase AYLASHES' product, application, results, and benefits.
• You will adapt creatives for different platforms and formats, especially 9:16, and if necessary, 4:5 and 1:1. You will pay attention to safe zones, readability, and clean mobile display.
• You will create new variations and iterations from successful ads, for example, with different hooks, scenes, captions, lengths, or CTAs.
• You will implement feedback quickly and reliably while also contributing your own ideas on how a creative can become even stronger.

Qualifications

• You have demonstrable experience in editing performance ads for Meta, TikTok, or comparable paid social platforms.
• You possess a compelling portfolio with relevant video ads – ideally from the e-commerce, beauty, or UGC sectors.
• You understand the basic creative strategy behind successful advertisements and know why hook, retention, storytelling, product staging, and CTA are crucial.
• You are proficient in at least one professional editing software, such as Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, or CapCut.
• You have a good sense for dynamic, modern, and platform-appropriate editing, without unnecessarily overloading every video with effects.
• You can independently select the strongest scenes from existing material and develop a clear, sales-oriented story from them.
• You work reliably, structured, and with attention to detail, and can meet agreed-upon deadlines.
• You can confidently process German-language voice-overs, captions, and ad texts.
• Experience with A/B tests, creative iterations, or analyzing ad performance is a strong plus.

Benefits

• Flexible and location-independent collaboration on a freelance basis.
• The possibility of long-term collaboration with regular projects.
• Clear briefings, scripts, and existing content material as a basis for your work.
• Direct communication, fast decisions, and concrete feedback loops.
• Insights into the performance of your creatives so you can understand which ads work and why.
• Room for your own ideas, new hook concepts, and creative testing approaches.
• Varied projects with UGC, product videos, voice-overs, B-roll, and different ad formats.
• Fair and transparent compensation, tailored to experience, quality, and project scope.

It's not important to us that your resume looks perfect. What matters is what you can edit and whether you truly understand performance creatives.

Please send us with your application:

• a brief introduction of yourself,
• three to five of your strongest and most relevant video ads,
• brief information about what exactly you contributed to the shown ads,
• the editing software and tools you work with,
• your current availability and approximate weekly capacity,
• your pricing expectations per video, hourly rate, or package price.

If you have previously worked on a particularly successful ad, please tell us briefly what made it work and what your contribution was.

Unfortunately, we cannot consider applications without a relevant portfolio. If your profile fits us, you will receive a short and clearly defined test task from us.

We look forward to seeing your work and developing creatives together that not only look good but achieve real results.

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