Franchise Development Manager

Department: Business Development / Franchise

Reporting To: Head – Franchise Development / GM / Director

Industry: Retail / QSR / Bakery / FMCG / Lifestyle

Experience: Minimum 2 to 5 years experience in Franchise Business

Key Responsibilities

1. Franchise Expansion

• Develop and execute the franchise expansion strategy for assigned territories.
• Identify priority cities, locations and markets for new franchise outlets.
• Achieve monthly, quarterly and annual franchise acquisition targets.

1. Franchise Lead Generation

• Generate franchise enquiries through digital marketing, referrals, exhibitions, franchise portals and networking.
• Build and maintain a strong franchisee prospect pipeline.
• Conduct lead qualification based on investment capability, business experience and location.

1. Franchise Sales & Conversion

• Present the franchise business model, investment structure, ROI and commercial terms to prospective franchisees.
• Conduct meetings, presentations and site visits.
• Negotiate and close franchise agreements within approved commercial guidelines.

1. Site Identification & Evaluation

• Identify potential locations based on catchment, visibility, footfall, competition, accessibility and rental economics.
• Coordinate site surveys and prepare site feasibility reports.
• Work with the operations/real-estate team for final site approval.

1. Franchisee Relationship Management

• Develop strong relationships with franchise partners from enquiry through outlet launch.
• Act as the primary business contact for franchise-related requirements.
• Resolve commercial and operational issues in coordination with internal departments.

1. Outlet Opening & Launch

• Coordinate with projects, operations, procurement, training, marketing and supply-chain teams.
• Track franchise outlet opening timelines and ensure milestone completion.
• Support the franchisee during pre-opening and launch activities.

1. Commercial & Financial Analysis

• Prepare franchise investment proposals, project reports and ROI calculations.
• Evaluate franchisee financial capability and investment readiness.
• Monitor franchise fees, deposits, capex and other commercial collections.

1. Market Intelligence

• Study competitors, rental trends, consumer behaviour and emerging markets.
• Identify white-space opportunities for franchise expansion.
• Provide market feedback to management for business strategy.

1. Franchise Documentation

• Coordinate collection of KYC, financial and property documents.
• Ensure franchise agreements and other required documentation are completed.
• Maintain accurate franchise pipeline and MIS.

1. Performance & MIS

• Maintain daily/weekly/monthly franchise development reports.
• Track lead → meeting → site → proposal → agreement → opening conversion ratios.
• Provide management with forecasts and territory-wise expansion plans.

salary-25k to 30k*

location -bhubaneswar,odisha