Founding Sales Development Representative (m/f/d)

TL;DR – We are developing AI-powered professionals for the healthcare of tomorrow. Our AI receptionist Luna already automates patient communication in medical practices today. After establishing ourselves as market leaders in dentistry, we are now taking the next big step: new medical specialties, new countries, new products. As a Founding SDR, you will build our inbound lead-to-demo process, thus accelerating our growth.

Why praxipal?

The shortage of skilled workers is the biggest challenge for our healthcare system. Tens of thousands of positions remain unfilled every year, and demographic change ensures that this trend will only intensify. Medical practices rely on our AI receptionist Luna to relieve their staff and keep healthcare accessible for everyone.

We are a tech-driven company and consciously focus on a small, highly talented team. What defines us is the pace and intensity with which we work, but the camaraderie is equally important to us. That's why we come to the office every day: to exchange ideas, learn from each other, and grow together.

What you will do

In one sentence: You are SDR #1 and play a key role in building and scaling a high-performing SDR team, rather than just working within an existing process. You are SDR #1 and will build the engine that reliably converts our inbound leads into booked demos – whether through persistent phone calls, automation, or AI agents.

• You respond to new leads lightning-fast; speed-to-lead is your core discipline

• You persistently engage leads with a well-thought-out multichannel system consisting of consistent follow-up calls, email sequences, WhatsApp messages, and more

• You find smart ways to reactivate seemingly lost leads, recapturing potential that others have long written off

• You manage your pipeline, maintain our CRM, and make your lead-to-demo conversion measurable and optimizable through data

• You will help build praxipal's go-to-market motion from the ground up: you will develop playbooks and call guides that become the standard for our growing sales team

• You play a key role in building and scaling a high-performing sales team, thus shaping how we sell at praxipal in the future

What we are looking for

• You are extremely ambitious and motivated

• You are fascinated by AI and want to learn the GTM craft from scratch

• You already have initial practical experience with direct customer contact, ideally in sales

• You don't just want to follow a process, but want to shape it from the ground up

• You are hands-on and don't shy away from unglamorous tasks

• You are persistent; a "not reached" doesn't throw you off course, but sends you back to the phone

• You communicate confidently in German and English, both written and spoken

• You want to work on-site in Berlin 5 days a week

Your benefits

• Competitive base salary plus attractive, uncapped commission and above-average participation in our VSOP program

• Unique opportunity to co-create an SDR team from day one and grow into a leadership role with the company's growth

• Steep learning curve: You will help build our SDR process from the ground up and grow into more responsibility at an exceptional pace

• Collaboration with a strong, motivated team and many opportunities for growth

• Urban Sports Club

• Deutschland-Ticket Job Ticket

• Lunch subsidy via Lunchit and company-paid dinners

• Regular team events and offsites

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