Founding Sales Development Representative / Founding SDR (m/f/d)

TL;DR – We are developing AI-powered healthcare professionals for the healthcare of tomorrow. Our AI receptionist Luna already automates patient communication in doctor's offices today. After establishing ourselves as market leaders in dentistry, we are now taking the next big step: new medical specialties, new countries, new products. As a Founding SDR, you will build our inbound lead-to-demo process and thus further boost our growth.

Why praxipal?

The shortage of skilled workers is the biggest challenge for our healthcare system. Tens of thousands of positions remain unfilled every year, and demographic change ensures that this development will continue to intensify. Doctor's offices rely on our AI receptionist Luna to relieve their staff and keep care accessible for everyone.

We are a tech-driven company and consciously rely on a small, highly talented team. What sets us apart is the pace and intensity with which we work, but equally important to us is the camaraderie. That's why we come to the office every day: to exchange ideas, learn from each other, and grow together.

What you will do

In one sentence: You are SDR #1 and will build the engine that reliably turns our inbound leads into booked demos. You will test messaging, develop processes, and find out what works best, whether it's phone, automation, or AI agents.

• You will build praxipal's go-to-market motion from the ground up: You will develop playbooks and conversation guides that will become the standard for our growing sales team

• You will play a key role in building and scaling a high-performing sales team, thereby shaping how sales will be conducted at praxipal in the future

• You will find smart ways to reactivate leads that were previously thought lost, thus recapturing potential that others would have long written off

• You will engage leads with a sophisticated multichannel system consisting of consistent follow-up calls, email sequences, and WhatsApp messages. Speed-to-lead is your core discipline

• You will manage your pipeline, maintain our CRM, and make your lead-to-demo conversion measurable and optimizable through data

What we are looking for

• You are extremely ambitious and motivated

• You are fascinated by AI and want to learn the GTM craft from the ground up

• You already have initial practical experience with direct customer contact, ideally in sales

• You don't just want to follow a process, but want to help shape it from the ground up

• You are hands-on and don't shy away from unglamorous tasks

• You are persistent; a "not reached" doesn't throw you off course, but sends you back to the phone

• You communicate fluently in German and English, both written and spoken

• You want to work on-site in Berlin 5 days a week

Your Benefits

• Competitive base salary plus attractive, uncapped commission and above-average participation in our VSOP program

• Unique opportunity to help shape an SDR team from day one and grow into a leadership role with the company's growth

• Steep learning curve: You will help build our SDR process from the ground up and gain more responsibility at an exceptional pace

• Collaboration with a strong, motivated team and many growth opportunities

• Urban Sports Club

• Germany Ticket Job Ticket

• Lunch subsidy via Lunchit and shared dinners at the company's expense

• Regular team events and offsites

Compensation: €70K – €80K • Offers Equity • Offers Commission

• • OTE €70K – €80K • Offers Equity • Offers Commission

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