Founding Marketing Lead (m/f/d) – Content, LinkedIn & Video | AI Software for Construction & Real Estate

About neoBIM

neoBIM develops AI software for the construction and real estate industry. Our configurator turns a plot of land into building variants with economic feasibility calculation, and our second product reads municipal council minutes to find construction projects before they are put out to tender. Our clients are system builders, general contractors, and property developers.

PLIERA (pliera.com) is our product brand. Our founders are pioneers in architectural software and know how to make a product an industry standard.

Up until now, almost all conversations have originated from our outbound sales and trade fairs. You will change this: As the first marketing person, you will build inbound until system builders, general contractors, and property developers request a demo on their own initiative. You will work closely with Marko, our Principal Architect, on a daily basis. A brand book, website, newsletter, and clear rules for public statements already exist.

Who is this role ideal for?

• You want to build marketing yourself, not just manage it

• You prefer to write, film, and edit yourself rather than brief others

• You want to see what your content achieves in sales

• You are excited about an industry where hardly anyone is doing marketing properly yet

Your Tasks

• Positioning & Story – define with the founders how we talk about neoBIM and PLIERA

• LinkedIn – our most important channel: company pages, posts for the founders, support for Marko's feed, your own feed

• Video – short clips, videos (preferably with you in front of the camera), app walkthroughs for YouTube. Produced by yourself

• Website & Blog – texts, forms for demos and trials, tracking every inquiry with its source in the CRM. Content that is found on Google and in ChatGPT or Perplexity

• Newsletter – you will take over

• Content from customer conversations – participate in sales calls twice a week. This will be turned into posts, videos, customer stories, and quotes, with approval each time

• Trade fairs – BAU, EXPO REAL, BIM World: content before, during, and after. You will be at the booth

After six months

• Founders and sales team tell the same story that you developed

• More demo requests from companies that found us themselves

• LinkedIn posts from the team and from you every week

• Regularly new videos, short and detailed

• Clear path to demo on the website, source known for every inquiry

• First blog articles rank, AI search tested

Your Profile

• Building from scratch – at least five years of B2B marketing with a focus on content, at least once as the first marketing person (startup or new unit)

• Hands-on – texts, graphics, and simple video editing come from you. You show work that is largely yours and what it achieved

• Camera – you have already produced your own videos

• SEO & AI Search – you have made a company visible for a self-selected search term and know from your own tests how content lands in ChatGPT, Perplexity, and Google's AI Overviews

• AI yes, AI jargon no – you work daily with Claude, ChatGPT or similar, our content workflow is AI-based, but with your input and style

• Factual accuracy – no unverified numbers, no customer logos without approval

• German & English – in written and spoken word such that no one needs to proofread

Nice to have

• You have founded a company yourself

• System builders, general contractors, property developers, or building material manufacturers as clients, PropTech or ConTech

• Written texts for founders or moderated webinars

• You have already managed trade fair appearances

• English and German also in front of the camera

• Other foreign languages (preferably Korean) are a plus

• Figma, Premiere or CapCut, Beehiiv, Zoho CRM

More important than your resume: initiative, personality, and a passion for getting things done.

Work Environment and Benefits

• Build marketing from the ground up and shape how neoBIM sounds

• Short decision-making processes: You report to our Principal Architect and the founders, decisions are made in a conversation

• Live product and real customer conversations as raw material for your content

• Remote in Germany or hybrid in Karlsruhe, plus team and trade fair days

• Full-time, start as soon as possible

• Good hardware and the tools you need

• Real onboarding and feedback

Women are underrepresented in our team. We therefore particularly welcome applications from women.

Questions? Feel free to call: Felix, +49 176 95422094 (phone or WhatsApp).

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