Founding Marketing / Brand (m/w/d)

You build acemate's external perception, from the landing page over content and events to the community.

acemate builds the KI infrastructure for the education of tomorrow. We have completed our first funding round and are standing at the beginning of an exciting growth phase. Therefore, we are looking for you as our first dedicated Marketing hire.

About acemate

Everyone learns differently, but hardly anyone gets taught in a way that adapts to them. acemate changes this: we develop the KI infrastructure for the education of tomorrow and transform existing content into interactive learning companions with chat, exercises, flashcards, summaries, learning paths, and analytics. This way, students, learners, and professionals learn faster and more effectively, while educators, universities, academies, and publishers create personalized learning experiences on a large scale without giving up their content or didactic quality.

Founded in 2024 in Berlin, today's learners use acemate in over 150 countries. We work with more than 30 universities in Germany, Switzerland, and the Netherlands and develop with the 79 German industry and trade associations the next generation of vocational education. After the first funding round, it's now going into the next phase, fast, pragmatic, and direct.

Tasks

Your Tasks

Brand and External Perception: We maintain and develop our landing page and ensure a consistent appearance across all channels. The special thing about acemate: we appear as a friendly brand for students and as a serious infrastructure partner in B2B.

• D2C-Growth: Organic, paid, influencer social media, SEO, SEA, and GEO, as well as referral loops and ambassador programs.
• B2B-Demand: Increase awareness for acemate as a SaaS and KI partner, including LinkedIn and trade shows, and provide suitable materials for sales.
• Content and Production: Produce videos and photos yourself and create social content, case studies, and website texts.
• Events: Conceptualize and host formats for educators and customers, from webinars to roundtables to trade show appearances.
• Campaigns: Develop, implement, and evaluate campaigns.
• Analytics: Learn from your activities based on data and iteratively develop best practices.

Qualification

You bring with you

• Relevant experience in marketing, brand, or content, ideally in a startup or as an early marketing hire.
• Hands-on mentality, conceptual thinking, and creativity: You produce yourself (video, photo, copy, social) and think creatively or out of the box. From a technical product, you make with your sense for storytelling and positioning a story that stays.
• Affinity for data and analytics: You make decisions based on facts and evaluate the success of experiments and campaigns analytically.
• You work AI-native and test new tools and channels quickly.
• You speak very good German and English.
• You have a desire to generally work on-site with the team in Berlin-Mitte.
• Bonus: You already have your own project, community, or side hustle.

We don't fit together as well if …

• You prefer detailed specifications and predefined tasks.
• You shy away from taking responsibility with significant scope.
• You prefer theory over practice.
• You only want to work remotely.
• You are looking for a standardized nine-to-five job with a corporate feel.

Benefits

What we offer

• A founding marketing role with a clear development path to marketing and brand lead.
• Direct access to the founders and extensive ownership from day one.
• Fair, market-oriented remuneration, job ticket, and job bike.
• Budget for AI tools that make you more productive.
• A cool team, an office in Berlin-Mitte, and an office dog (Bieni).