Founding Digital Marketing Lead

Founding Digital Marketing Lead

Melbourne (Richmond co-work) or Sydney | Full-Time

Eight months ago, the indi app was an idea.

Now, we’re a fast-moving health-tech startup backed by Antler and some of Australia’s best founders - building the AI co-pilot for parents and allied-health clinics that helps kids get the early intervention they deserve.

We’ve nailed our brand foundations, built strong traction with parents and clinics, and now it’s time to bring in a digital marketing lead who can turn that momentum into scalable growth.

The Mission

Your mission: build and run Indi’s digital growth engine - from creative to conversion.

You’ll own how we find, engage, and convert our two key audiences, primarily on Instagram:

• Parents discovering and downloading the app (D2C)
• Clinics and therapists entering the top of our B2B2C funnel

You’ll move fluidly between creative, content, and performance - designing campaigns that are both emotional and effective.

This isn’t a “marketing manager” role. It’s a founding digital growth role - high trust, high autonomy, and the chance to shape how Indi grows from day one.

What You’ll Actually Do

• Lead Growth Campaigns: Design, launch, and optimise campaigns that drive awareness, engagement, and acquisition - starting with Insta and expanding into other channels over time.
• Create, Brief & Curate Content: Source, brief, or create performance-ready content (UGC, reels, stories, carousels) that speaks to mums and clinic owners.
• Performance & Insights: Track what’s working, report clearly, and iterate fast.
• Collaboration:

• Partner with the CEO on brand storytelling and content strategy.
• Work with the B2B2C Lead to tune clinic funnels.
• Feed insights to Product to sharpen messaging and experience.

Scale Smart: Know what to do yourself, when to outsource, and when to bring in extra help or tools.

How Success Is Measured

• Consistent growth in qualified parent and clinic signups is #1
• Improved efficiency of paid and organic channels
• Fast learning velocity - always testing, refining, improving
• A content and acquisition engine that’s repeatable and scalable in other markets

You’ll Thrive Here If You

• Have run Meta campaigns end-to-end - from creative idea to placement and analysis
• Can brief, direct, or make high-performing content yourself
• Have worked in early-stage consumer, health, or D2C startups
• Balance creativity and commercial focus - you love storytelling, but you know results matter
• Move fast, ship often, learn always
• Want your work to mean something - helping real families every day

What’s on Offer

• Competitive salary
• Meaningful Founder ESOP
• Flexibility (4–5 days/week)
• High trust, high ownership
• Work that matters - directly improving how families and clinicians support kids