Founding Brand Manager (m/f/d)

Become part of Aampere, a seed-stage VC-backed startup that is redefining the European used EV market. Since our launch, we have enabled EV owners to sell quickly & smoothly within 48 hours. Buying dealers from all over Europe gain access to EVs from previously untapped customer groups.

Our team comes from the German startup scene with experience at Autarc, Limehome, Cardino, Wemolo, Sixt, Porsche, Mercedes, Enterprise, and Cazoo.

At Aampere, we are currently building a brand from scratch. To date, over 95% of our customers come from Growth Marketing, and our brand awareness among EV drivers is around 5 to 10%.
Since we want to build a strong B2C brand, we know that we need to invest in brand early on. Anyone who wants to sell an EV in Germany should automatically think of Aampere, and we are looking for the person to implement this for us.
You will define the strategy with the Head of Marketing. The execution will be entirely up to you, without micromanagement in daily business.

You will plan and execute the campaigns. You decide on the scope, region, channels, and message, from OOH to YouTube to PR and community. Nothing is predetermined. You will test regions against each other and scale what wins.
You define what Aampere stands for. Positioning, narratives, and tone of voice will emerge from research on customers, the market, and competitors. The foundation doesn't exist yet, but the research for it has already started.
You think beyond awareness channels. A large part of our brand perception is created during the sales process. You will think from the first to the last touchpoint of the customer journey and ensure the right message & experience at the right moments.
You will have a six-figure budget. We plan a fixed budget for Brand in 2027. Where we invest it is entirely up to you.

You have built a brand from scratch. 4 to 6 years of brand experience in B2C, startup, or startup-adjacent roles. You haven't just managed an existing system, but built one.
You think from concept to go-live. You have conceived and launched multi-channel campaigns yourself. You know exactly which channel is the right one and how to deliver our message to customers effectively. You don't have to execute every step yourself; you can also leverage external resources.
You have creative ideas and understand why they work. We are looking for someone who comes up with ideas that the growth team wouldn't think of. Show us a campaign that wouldn't have existed without you and what measurably changed afterward.
You build the foundation, not just the measures. Good campaigns only arise from a good foundation. You know how to build a brand identity from research and can explain it precisely.
You are an operator. You independently conduct audits, field surveys, and campaigns. You don't wait for instructions and don't need anyone to steer you.
You think in results. We are aware that brand is not 100% measurable. Nevertheless, we expect outcome-driven action. You will figure out how to build a strong, recognizable brand and distribute it first in Germany and then across the EU.
You are AI-native. Your own creative ideas are extremely important to us. However, for implementation, you should be able to use AI as a lever to bring ideas to life faster.
German is your native language. Our B2C messaging will initially take place in Germany. We assume good English skills.

Startup Environment: make an impact every day and electrify the world with us
Personal Growth: In a fast-paced environment, you can quickly advance and take on responsibility
Tech: Whether Apple or Windows, your laptop will be provided by us. You decide what you work best with.
Urban Sports Club and €58 Ticket: healthy team, happy team
Late Dinner at the Office: If it gets late in the evening, we'll cover your dinner (Uber Eats)
Offsite: so far we've been to Lake Maggiore, the Alps, and Lake Tegernsee, what's next?
Living in the Werksviertel: In the nearby Co-Living Space, there is the opportunity to rent a room independently - with a view of the Ferris wheel.

...you want to work predominantly remotely. We believe that the best ideas emerge when people are in the same room. That's why you'll be in our office at least four days a week.

...you want to find ready-made processes and structures. Many of these don't exist yet. We are looking for people who build structures and processes themselves, rather than managing them.

...you need a finished plan before you start. Seed stage means: much is unclear and changes weekly. You must be comfortable making decisions in uncertainty and correcting course as you go.

...you want to stay in your lane. We don't know what "that's not my job" means. You jump in where the heat is, even if it's outside your role description.

...you want a classic 9-to-5 job. We are building something big, and it can't be done on the side. Those who are here want to go full throttle instead of just clocking in.

Three values, not posters on the wall, but how we daily work, hire, and grow:

Aaudacity. We are bold enough to take risks and fast enough not to do it half-heartedly.
Aambition to grow. We want to grow, as people and as a company.
Aampact over Hierarchy. The best idea wins, regardless of who it comes from. Titles do not decide discussions here.

Apply now! We welcome your informal application - we'll discuss everything else together.

Regardless of your background, origin, or gender identity, who you are as a person matters to us. We foster a culture of respect and collaboration, where every voice is heard, personal development is possible, and appreciation is paramount.