Focus Entertainment Publishing - Communication Director

The Communication Director drives the overall external communication strategy for Focus Entertainment Publishing and its portfolio of titles. Reporting to the Chief Marketing Officer, he or she manages and develops the Social Media, Community Development, and PR & Influence teams, ensuring the impact, coherence, and creativity of our game communication campaigns.

Main Missions

1. Communication Strategy

• Co-build with other directors in the Marketing & Creative department the 360° communication plans (PR, social, influence, community) aligned with business objectives and game highlights.

• Define key KPIs (reach, engagement, community sentiment, CPV,..), monitor campaign performance, and adjust the strategy in real-time across all channels (media, social networks, influence).

• Coordinate strategic partnerships (OEM, brand, VIP, ...) to maximize cross-visibility of titles.

• Anticipate and manage sensitive or crisis communication (issues management), in conjunction with legal, HR, and management teams, to protect the reputation of the company and its titles.

2. Leadership & Team Management

• Manage, federate, and develop the Social Media, Community Development, Press & Influence teams.

• Structure team organization, set priorities, optimize resource allocation, and instill a creative and innovative vision.

• Represent the interests of their teams within the Marketing & Creative department and with other departments (Production, LiveOps, Content,..).

3. Press Relations, Influence & Partnerships

• Approve and guide global press relations and influence strategies (ambassador campaigns, preview events, special activations).

• Supervise the work of partner agencies in France and internationally, manage budgets, and optimize tracking tools.

• Build and maintain a network of press contacts, influencers, and partners internationally.

• Manage relationships with key content creators and influencers in the industry, and develop sustainable creator programs over time.

4. Social Media, Community & Live Operations

• Define the editorial lines for social networks for the company and the games in the catalog, ensuring qualitative and consistent engagement (Discord, forums, social platforms).

• Actively monitor social media trends, gaming community usage, and pop culture codes.

• Structure community development roles at FEP.

Profile Sought

Experience: Solid confirmed experience (minimum 8 to 10 years) in digital communication, with at least significant experience in the video game or entertainment industry and several years in team management. Global mastery of PR, Social Media, influence, and community management ecosystems.

Skills & Qualities

• Strategic vision and ability to unite multiple poles around a common direction.

• Assertive leadership, pedagogical skills, and a passion for developing talent from N-2 to N-1.

• Excellent knowledge of the gaming ecosystem: specialized press, content creators, platforms, and communities.

• Data culture / performance-driven management (press, social, influence KPIs).

• Excellent interpersonal skills, diplomacy, and ability to work transversally with other departments.

• Fluent French and English, both written and spoken.