epilot GmbH
3 hours ago
Field & Campaign Manager DACH (m/f/d)
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Company information
- Company
- epilot GmbH
- Location
- Köln, Nordrhein-Westfalen, Germany Germany
- Posted
- 3 hours ago
Job description
Municipal utilities, energy suppliers, and grid operators are in the midst of digital transformation, and epilot, with its Energy-XRM platform, is their partner on this journey. To continue growing in DACH, we want to reach precisely those companies that do not yet know us. Industry trade fairs, specialist conferences, and personal encounters are our most important levers for this, as business relationships in the energy industry are forged through direct conversation. We combine these moments with ABM, campaigns, and close collaboration with Sales, so that a good conversation turns into real pipeline.
epilot digitizes the energy industry with a unique cloud software. We are a growing scale-up in the heart of Cologne. Our mission: epilot revolutionizes the collaboration of all market partners who jointly deliver products and services in the energy world. Within our cloud world, we offer a large partner network that is constantly growing through our community.
What awaits you
You plan and execute field and ABM programs for prioritized target segments in DACH, with clear goals for leads, lead quality, and pipeline.
You are strategically and operationally responsible for ABM for our strategic target accounts, from account selection to coordinated multi-channel outreach.
You manage campaigns via email, LinkedIn, sales mailings, paid, and retargeting in such a way that leads are generated and move through the funnel. You implement the content together with Product Marketing and freelancers.
You select external trade fairs, conferences, and industry events based on whether they reach new target accounts. Pre-event outreach, lead capture, and follow-up are your responsibility.
With side events, you build personal relationships with new and existing customers even before the actual event.
You track MQLs, SQLs, and pipeline contribution in HubSpot and deliver reliable reporting.
Together with our Partner Manager, you drive joint campaigns, exhibition stands, and networking events.
Impact & Collaboration
You think in numbers (meetings, demos, opportunities) and make it visible how much pipeline our events truly influence.
Events are your anchor point. You strategically enhance them through ABM, webinars, and sales mailings, rather than viewing them in isolation.
In close coordination with Sales, you ensure that your programs directly contribute to business goals. This includes lead handover, nurturing, and conversion to opportunity.
You work closely with our Event Manager (internal, customer-centric events), our Growth & Campaign Manager, our Product Marketing Manager, and other stakeholders.
What you bring to the table
Several years of experience in B2B SaaS marketing with a focus on demand generation, ABM, or field marketing. You know how a touchpoint becomes a funnel.
Proactiveness: Instead of waiting for a briefing, you identify early on where a channel has potential, what goals are needed, and when Sales should be involved.
You present yourself confidently to stakeholders up to C-level and convince with strong communication skills and enthusiasm.
Large and small (networking) events are exactly your thing. You enjoy approaching people and are in the middle of it all, not just observing.
Willingness to travel approximately 20-30%. Our industry is small and sometimes specific, so an understanding of the target audience is important. Especially at the beginning, you should be on-site frequently.
Fluent German and English. English is our company language in a diverse, international team.
Driver's license class B, so you can travel flexibly on-site.
You live in or around Cologne and enjoy coming to the office regularly, especially for Marketing Monday. Home office is a given, but personal interaction is still important to us, and many events take place in Cologne anyway.
You understand what is important for epilot and align your daily decisions accordingly.
As a team player, you motivate and inspire your colleagues and want to make a difference.
What we offer you
The opportunity to help build the most successful SaaS platform in the energy market.
Start-up mentality: dynamic atmosphere and great team spirit.
A strongly growing company with an open communication culture, motivated colleagues, and an international corporate culture.
Exponential learning curve – epilot is growing rapidly, and we expect the same from you.
A central and modern location in the heart of Cologne with cool cafes right around the corner.
Transparency – We maintain a very flat and open company culture; everything is visible and open for discussion.
Regular team events such as for Carnival, the summer party, Christmas party, company breakfast, and many more opportunities to get to know your epilot colleagues outside of working hours.
The possibility for mobile, flexible work, sports activities, and much more.
Still not convinced? Here is our promise to all future epilot:ins 💙 promise.epilot.cloud/
We welcome applications from people of all backgrounds, regardless of gender, ethnicity, age, disability, or sexual orientation!
P.S.: If you are not sure if this position is still open, just check https://epilot.cloud/karriere/ (you will find all other open positions there as well). If it is still online there, then we are still looking or looking again ;). So: what are you waiting for?
Required skills
- teamwork
- english
- travel
- german
- salesforce
- communication skills
- sql
- crm
- hubspot
- pipeline management
- event management
- lead generation
- digital transformation
- networking
- field marketing
- conferences
- demand generation
- content marketing
- driver's license b
- growth marketing
- product marketing
- dach
- flexible work
- campaign management
- b2b saas marketing
- saas platform
- trade fairs
- energy industry
- abm
- cologne
- scale-up
- cloud software
- mobile working
- mql
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