FBS Director of Distribution Channels - Life Insurance

FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.

We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.

Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:

• A solid and innovative company with a strong market presence

• A dynamic, diverse, and multicultural work environment

• Leaders with deep market knowledge and strategic vision

• Continuous learning and development

We count on you for:

• Marketing Leadership: Define and lead the overall marketing strategy for life insurance distribution, ensuring brand consistency and coordination across all channels.

• Revenue Growth: Develop and execute acquisition, cross-sell, and retention programs to maximize customer lifetime value.
• Customer Segmentation: Build segment-specific strategies, including value propositions, service levels, and product offerings tailored to life insurance customers.
• Marketing Mix Optimization: Blend traditional marketing with search, display, and social media to achieve maximum ROI.
• Lifecycle Programs: Design and implement Consumer initiatives.
• Program Execution: Manage campaigns, marketing calendars, and communication strategies in partnership with distribution and sales units.
• Market Insights: Lead research, analyze trends, pricing, and customer needs, and leverage analytics for decision-making.
• Business Management: Oversee budget planning, risk management, brand compliance, and vendor relationships.
• Talent Development: Build and manage a high-performing team, ensuring retention and performance excellence.
• Sales & Distribution Support: Provide clear communication of policies, conditions, and product messaging to agents and distribution partners.

Requirements

• Bachelor’s degree required
• Extensive track record of driving revenue growth in life insurance and fostering strong customer and agent relationships.
• Proven track record in launching and leading Customer programs in the Insurance market
• Hands-on experience in brand management, particularly in driving awareness and consideration via search, display, and social.
• Strong background in customer acquisition, lead generation, cross-sell, and retention strategies.
• Expertise in consumer segmentation, targeted value propositions, and personalized messaging.
• Fluent in English (it will be tested)

Benefits

This position comes with a competitive compensation and benefits package.

1. A competitive salary and performance-based bonuses.
2. Comprehensive benefits package.
3. Flexible work arrangements (remote and/or office-based).
4. You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
5. Private Health Insurance.
6. Paid Time Off.
7. Training & Development opportunities in partnership with renowned companies.