Senior Digital Marketing Expert

The Agency

Index is a Marketing company working in Artificial Intelligence, specializing in Web Marketing solutions and services using the latest Machine Learning technologies.

By joining Index, you will join a team of passionate experts dedicated to helping clients achieve their business goals. We are a human-scale company where results, innovation, transparency, proactivity and respect are valued. A position at Index will offer you the opportunity to work on a wide variety of clients and different projects in an environment where you will be autonomous.

Your role and your tasks

Index is looking for a Senior Digital Marketing Expert to join its team. Being a key player within the team, the position constitutes a list of varied tasks touching on both SEM and SEO. Briefly, the Expert will set up and manage media buying campaigns and the most advanced digital marketing strategies to achieve traffic, engagement and ROI goals.

• Conduct keyword research and analysis
• Write creative text ads
• Create visuals for online advertisements
• Manage PPC accounts
• Analyze traffic quality with our AI platform and other traditional analytical tools
• Perform on-page and off-page SEO audits, oversee their implementation and ensure the growth of the managed websites
• Understand the client's technical structure and make recommendations
• Provide training to clients and partners
• Ensure continuous improvement and development of company processes
• Stay up to date with industry trends
• Provide training and support to new company employees
• Contribute to the company's research and development (company's AI tools and platform)
• Ensure quality control (QA)
• Participate in creativity sessions
• Get involved in team activities

Prerequisites for this position

• Valid work permit for Canada
• Minimum 2 years of experience in marketing and advertising
• Experience in managing and optimizing Facebook Ads and Google Ads campaigns (budgets, new copies, targeting, A/B testing)
• Ability to analyze data and design experiments to test hypotheses
• Advanced SEO knowledge, with examples of results obtained
• Bilingualism (French and English)
• Knowledge of best practices and tools (Keyword Tool, Google Analytics / Search Console, Moz, SEMrush, Majestic…)
• Excellent interpersonal, communication and customer service skills
• Excellent writing skills (French and English)
• In-depth knowledge of advertising
• Attention to detail and good sense of organization in a dynamic environment where everything changes quickly.
• In-depth knowledge of the Google suite
• Ability to work both independently and in a team, within tight deadlines and on multiple projects and tasks simultaneously

The pluses that will set you apart

• Google, Facebook Blueprint or other certifications
• Web design skills
• Certifications or experience in other technological fields or web marketing
• Bonus points if you can send us SEO ideas for: www.indexwebmarketing.com
• Mastery of a 3rd language (Mandarin, Portuguese, Spanish, or another language)
• University degree in communication, marketing, journalism, mathematics, statistics or a related discipline
• Passion for the Web and new technologies
• Familiar with the agency ecosystem

The benefits of working at Index

• Quarterly and annual bonus
• Flexible schedule and telecommuting
• Possibility of working remotely from another country
• Remuneration offered between $60,000 and $110,000 annually

Index is committed to making its recruitment process accessible and inclusive. If we can accommodate you in any way, please do not hesitate to let us know.

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