Expert Performance Marketing (Analytics & Strategy) - all genders

join the team

High Budgets. Higher Impact. Clear Responsibility.

As Senior Performance Marketing Manager at ADBAKER, you manage 6- to 7-figure Paid Social budgets for various Brands and develop strategies that deliver profitable growth.

Meta and TikTok are your playground – data is your decision-making basis. You test, scale, and optimize along the entire funnel and bring both customers and our team to a new performance level.

the task

• As Expert Performance Marketing, you are responsible for Paid Social Accounts for various Brands and manage 7-figure ad budgets with a clear focus on profitable growth
• You think performance along the entire funnel – from the first Ad Impression to Purchase – and develop data-driven strategies for scaling revenue, ROAS, and more
• You conceptualize, manage, and optimize campaigns on Meta and TikTok and develop setups that ensure both short-term performance and long-term scalability
• You analyze campaign-, funnel-, and shop-data (e.g., Conversion Rates, CAC, MER) and lead to concrete measures for optimizing creatives, targeting, and budget allocation
• You create reportings with the help of tools like DatAds, analyze the data, and lead the right actions
• You work closely with your clients together, advise them on performance-, tracking-, and e-commerce topics, and present strategies and data-based recommendations confidently in meetings
• In close coordination with the Creative Team, you develop hypotheses-driven briefings and ensure that creatives are targeted specifically to performance goals and funnel stages
• Iteration is your daily business: You test systematically new approaches, scale winners, and develop existing strategies continuously further – always based on data and clear KPIs

you

• You have at least seven years of experience as a Paid Social Pro - ideally in a performance marketing agency with a focus on Meta & TikTok or an eCom brand that you scaled over the last few years
• You bring fundamental experience in performance marketing (Meta, TikTok, and other platforms) and have already managed 6- to 7-figure paid social budgets – with a clear focus on conversion-driven campaigns and profitable growth
• The planning, management, and scaling of campaigns on Facebook, Instagram, and ideally also TikTok are part of your daily business – especially in the area of conversion and sales campaigns
• You work strongly data-driven: tracking, attribution, KPI analysis, and reporting are not a duty but the basis for every decision and optimization
• You are familiar with common analytics tools and attribution models
• You understand the impact of creatives in the performance context, develop data-based hypotheses, and know how to effectively target audiences along the customer journey
• You confidently and self-assuredly address clients, can explain complex relationships clearly, and convince through clear, data-based arguments
• You combine technical understanding with analytical thinking and have a keen sense of which measures deliver real business impact in e-commerce

what awaits you

• A challenging, dynamic work environment in one of the leading paid social agencies in the DACH region – with a focus on scalable performance for e-commerce brands
• You will work directly with well-known clients like Ravensburger, Cewe Fotobuch, Verivox, etc. – and be responsible for campaigns that deliver real business impact
• Closely working together with our official partners Meta Platforms & TikTok – including access to insights, beta features, and direct exchange
• A dynamic team with high self-responsibility, clear performance mentality, and strong drive to really make things happen (no pure 'PowerPoint marketing')
• Modern 450 m² loft office, open culture, and regular team events
• Newest technical equipment (Apple)
• Hybrid work model (office & home office flexibly combinable)
• 30 days of vacation
• Mobility & Sports: Germany ticket, Urban Sports Club, bikes, fitness studio
• Feel Good: warm lunch, healthy snacks, free drinks & coffee, gaming area

your contact person

Lukas Hildebrandt
Business Operations Lead

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