Expert Lead Data Strategy (Mensch)

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. What we offer you: - Work-Life Balance: Thanks to flexible working hours with a focus on personal exchange in the office and supplementary remote work, your job adapts to your life. You can flexibly offset overtime. - Vacation mode on: You receive 30 vacation days plus one flexible day – in addition, 24 and 31 December are off. - Wellbeing first: Health benefits, attractive retirement provision, and Mental Health Awareness Days put your health at the center. - Practice makes perfect: Develop yourself with our diverse training programs and use our internal career programs for your development within the WPP network. - More than just a job: Unforgettable events, employee discounts, and further highlights such as the Job Ticket, Wellhub, or the Job Bike await you. - Be yourself: Everyone is warmly welcome with us – diversity and equal opportunities are close to our hearts. What you will do: As Expert Lead Data Strategy (Mensch), you take on a distinguished expert role and help clients translate complex business, marketing, and media challenges into clear, actionable data strategies – from the question at hand through use cases and technology roadmaps to application. The position is a Senior Specialist role without disciplinary management responsibility, in which your influence arises from professional authority, the personal leadership of demanding client mandates, and the further development of our methods. You work hands-on with clients and interdisciplinary teams and provide colleagues with professional guidance. - Strategic Data Consulting & Application: In this role, you steer complex data strategy mandates for focus clients – from the strategic question through use cases to the implementation roadmap – and purposefully translate data potential into measurable business impact. - Senior Client Advisory: As a trusted sparring partner for decision-makers in marketing, media, data, technology, and commerce, you moderate executive workshops and present well-founded recommendations with poise at senior and C-level. - Audience & Data Strategy: Designing forward-looking audience-first strategies across first-, second-, and third-party data is just as much your focus as establishing data collaborations, private data networks, and AI-supported planning and activation. - Data & Technology Roadmaps: You evaluate and shape the use of data clean rooms, CDPs, and DSPs and connect client roadmaps with global solutions such as WPP Open, Open Intelligence, and InfoSum. - From Strategy to Implementation: Together with Client Analytics & Data Science, Data & Technology Consulting, Product Enablement, as well as media and client teams, you transform strategies into concrete decisions and activation paths. - Professional Leadership & Capability Building: As a Subject Matter Expert, you set authoritative standards for audience strategies, governance, and data-driven decision-making processes. In addition to executive briefings, POVs, and well-founded classification of market, tech, data protection, and AI trends, you strengthen colleagues specifically through coaching and continuous knowledge transfer. - Business Development & Thought Leadership: You bring your expertise effectively into pitches, robust business cases, and cross- and upselling potential. Through high-caliber case studies and POVs, you sustainably position WPP Media as a visionary for modern data strategies and data-driven solutions. What sets you apart: - Seniority and education: At least 7 years of experience in data strategy, data consulting, data-driven marketing, media, or AdTech/MarTech – ideally in a consulting or agency environment. A completed degree (Bachelor), a further qualification is an advantage. - Application expertise and entrepreneurial thinking: You have personally led complex data strategy mandates and transformed strategies into concrete use cases, roadmaps, and actionable solutions. You recognize client potential and combine professional excellence with commercial thinking. - Subject and data expertise: You understand data infrastructures and technological developments in marketing and bring first-, second-, and third-party data securely into audience strategy and activation. - Measurement & methodological knowledge: You know measurement, incrementality frameworks, as well as agile project and change management, and structure complex processes clearly. - Consulting & client orientation: You master problem structuring, workshop facilitation, storytelling, and executive communication, act confidently toward senior stakeholders, and constructively question assumptions. - Professional authority & networking competence: You provide guidance through expertise rather than authority to give instructions, develop colleagues further, and work effectively as a matrix networker across teams and hierarchy levels. In addition, you are: #teamfähig #lösungsorientiert #kommunikativ (team-oriented, solution-oriented, communicative) If you find this job exciting, we expressly encourage you to apply, even if you cannot meet every qualification listed above. Working at WPP Media: As WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the advantages of the global network of WPP Media and WPP to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging in which everyone has the same opportunities to contribute and grow professionally. 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