Experiential Marketing Manager

We are seeking a proactive and detail-oriented Experiential Marketing Manager – Culinary & Wellness to join our team. This position is responsible for implementing and executing the marketing initiatives for all restaurants, bars, cafés, and spas across a diverse portfolio of hotels, ranging from luxury and lifestyle to midscale and economy brands.

• Lead the narrative for our F&B and spa concepts alongside the Director of Marketing and hotel HODs crafting campaigns and activations that resonate with diverse audiences and inspire engagement.
• Own the digital ecosystem from CRM and CMS to social platforms ensuring seamless guest journeys and impactful storytelling. Creating and deploying the content. Maintaining cadence and high standard of consistency.
• Collaborate with hotel leaders: GMs, chefs, bar managers, spa directors, and creative partners to bring activations.
• Stay ahead of the curve, leveraging insights and trends to keep our brands culturally relevant and aspirational.
• Create 12 month calendars for each outlet and work alongside team members to deliver to timelines.
• Consider the financial impact on the hotels for all activities and commitments.
• In accordance with the budget, manage all paid media budgets.
• Balance distinct brand identities across lifestyle, luxury, midscale, and economy segments while maintaining consistency and quality.
• Manage multiple campaigns and activations simultaneously under tight deadlines without compromising creativity or accuracy.
• Coordinate with diverse stakeholders (F&B teams, spa managers, general managers, operations) to align marketing initiatives with business objectives.
• Stay ahead of rapidly evolving hospitality, culinary, and wellness trends to keep campaigns relevant and competitive.
• Leverage own channels including CRM, CMS, and social platforms effectively to create seamless guest journeys and personalised experiences.
• Interpret analytics to optimise campaigns and activations to demonstrate ROI in a highly competitive market.
• Ensure marketing strategies reflect the unique positioning of each outlet while supporting overall cluster objectives.
• Deliver high-quality work at scale in a fast-paced environment with shifting priorities.