Events Marketing Manager

Your Role:

As Alpaca's Events Marketing Manager, you'll own the end-to-end event strategy, planning and execution that grow Alpaca's presence across two diverse yet core audiences: institutional partners and our developer-first, retail community.

Your mission is to deliver high-impact virtual and in-person experiences from executive conferences to developer workshops while building integrated promotional plans that drive its awareness, engagement, and measurable business outcomes. You'll turn events into a repeatable engine for community growth, brand trust, and pipeline influence that works cross-functionally with Marketing, Product, Sales, and Business Development.

This role is an individual contributor reporting directly to the Marketing Director.

Alpaca's Marketing team is 100% remote and distributed across North America, Europe and Australia.

Core Timezone: Pacific, North America to Greenwich Mean Time (with 5 working hours overlapping in Eastern, North America)

Things You Get To Do:

Event Strategy & Planning (B2B + B2C)

• Develop and own Alpaca's annual events strategy for both in
  
  person and virtual events, including conferences, workshops, meetups, webinars, and more.
• Collaborate with cross-functional teams to develop integrated promotional plans that drive awareness, engagement, and measurable business outcomes.
• Design and execute event marketing campaigns that resonate with our target audiences, leveraging social media, email, and other channels.
• Build and maintain relationships with key stakeholders, including speakers, sponsors, and attendees, to ensure successful events.
• Monitor and analyze event metrics, such as attendance, engagement, and feedback, to inform future event strategies and optimize results.

What You'll Need:

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 3+ years of experience in event marketing, with a focus on B2B and B2C events.
• Proven track record of successfully planning and executing events that drive engagement and business outcomes.
• Strong understanding of marketing principles, including branding, messaging, and audience development.
• Excellent communication, project management, and problem-solving skills.
• Familiarity with event management software and tools, such as Eventbrite, Zoom, or similar platforms.

What We Offer:

Benefits

• A competitive salary and benefits package that includes medical, dental, vision, 401(k), and more.
• The opportunity to work with a talented team of professionals who are passionate about their work and committed to making a positive impact.
• A dynamic and supportive remote work environment that allows for flexibility and work-life balance.
• Ongoing training and professional development opportunities to help you grow and succeed in your role.