Marketplace Ads Specialist | Mercado Libre and Amazon

We are looking for an advertising expert for marketplaces who will help us manage and grow our clients' campaigns on Mercado Libre, Amazon, Walmart, and TikTok Shop.

We are Copacabana Consulting Group, an e-commerce accelerator agency specializing in marketplaces. We work with national and international brands to increase their sales and profitability.

✅ What we are looking for?

• Minimum 2 years of experience managing campaigns on Mercado Ads and Amazon Ads.
• Experience managing multiple accounts and advertising budgets.
• Proficiency in ROAS, ACOS, TACOS, CTR, CPC, conversion, sales, and profitability.
• Advanced knowledge of Excel or Google Sheets.
• Bachelor's degree in Marketing, Business, Finance, E-commerce, Engineering, or similar.
• Ideally, experience working in an e-commerce or marketplace agency.

Responsibilities:

• Audit campaigns and identify growth opportunities.
• Design, implement, and optimize advertising strategies.
• Manage campaigns on Amazon Ads: Sponsored Products, Sponsored Brands, and Sponsored Display.
• Manage campaigns on Mercado Ads: Product Ads, Brand Ads, and Display Ads.
• Develop campaigns on Walmart Connect, TikTok Shop Ads, and future marketplace platforms.
• Perform keyword research, segmentation, negative targeting, and bid optimization.
• Plan, control, and redistribute budgets by account and platform.
• Design strategies for profitability, positioning, launches, and seasonal events like Hot Sale, Buen Fin, and Prime Day.
• Conduct A/B tests of creatives, bids, segmentations, and formats.
• Analyze metrics such as ROAS, ACOS, TACOS, CTR, CPC, and conversion to generate actionable recommendations.
• Prepare weekly and monthly performance reports.
• Work with KAMs and Catalog teams to align Ads with inventory, pricing, content, and commercial objectives.
• Present results and action plans to clients and internal teams.

⭐ It will be a plus:

• Experience in Walmart Connect or TikTok Shop Ads.
• Knowledge or experience in Retail Media and DSP campaigns, especially Amazon DSP and Mercado Libre DSP.
• Mercado Ads or Amazon Ads certifications.
• Knowledge of Helium 10, Nubimetrics, Real Trends, or Looker Studio.
• Intermediate or advanced English.

Benefits:

• Competitive salary.
• Statutory benefits.
• Computer equipment.
• Training and support for certifications.
• Opportunity for professional growth.
• Excellent learning environment.
• Experience with brands from different categories and marketplaces.

Modality: on-site

Workplace: Naucalpan, State of Mexico

⏰ Job type: full-time

If you are passionate about data, advertising, and brand growth in marketplaces, we want to meet you.

Apply through this medium or send us your CV to [email or application link].

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