Marketing Specialist

Marketing Specialist

Coordinates and executes the Marketing strategy, ensuring that the initiatives, business priorities, and strategic projects of the area are aligned with the company's and business objectives.

What will you do?

• Coordinate the execution of the Marketing strategy aligned with business priorities.
• Coordinate with stakeholders to ensure integrated execution between Brand, Media, CRM, Digital, and eCommerce.
• Follow up on the commercial pipeline (COP), ensuring that commercial priorities translate into Marketing initiatives.
• Coordinate transversal projects with Commercial, Operations, Analytics, Customer Knowledge, Legal.
• Integrate commercial, Marketing, and business information to build an omnichannel view of performance.
• Prepare executive reports, analyses, and insights that identify opportunities, risks, learnings, and recommendations for decision-making.
• Monitor key business and Marketing indicators.
• Conduct weekly follow-ups on commercial bets, evaluating results and proposing adjustments based on performance.
• Coordinate communication between Brick and eCommerce to ensure consistency across channels.
• Develop strategic briefs for Marketing initiatives and projects.
• Prepare executive presentations for the Marketing Directorate, committees, and leadership teams.
• Analyze market trends, competition, and consumer behavior to identify growth opportunities.
• Generate recommendations that strengthen the commercial and Marketing strategy based on data analysis.

Who are we looking for?

• 5 or 6 years of experience in Marketing.
• Experience in coordinating cross-functional projects.
• Analysis of commercial information and business performance.
• Developing executive presentations for leadership.
• Conversational English

“At Walmart de México y Centroamérica, we are committed to a culture of belonging, which is why we seek to incorporate the best talent based on competencies, skills, and potential; we do not discriminate for any reason, including gender, age, ethnic origin, physical appearance, marital status, health conditions due to HIV or any illness, socioeconomic status, disability, sexual orientation, gender identity or expression. Therefore, during the attraction and selection process, we will not request personal information, photographs, or clinical analyses of any kind. The candidate's personal data is not relevant during the interview process or for final selection. At Walmart de México y Centroamérica, we are committed to our associates to ensure they find an environment of respect, free from discrimination and sexual harassment, day by day at work.”