Marketing Specialist

About Brother

Brother is a global company with over 115 years of history, recognized for developing innovative solutions for the home, office, and industry.

At Brother Mexico, with over 30 years of presence in the country, we work under our promise “At your side,” seeking to simplify and enrich the lives of our customers, collaborators, and communities.

Our culture is driven by four key behaviors: Responsibility, Authenticity, Audacity, and Excellence, promoting a diverse, inclusive, and collaborative environment.

About the position

We are looking for a Product Marketing Specialist to lead the analysis, development, and execution of marketing strategies for our L&M and SPS product portfolio, working closely with Sales, commercial channels, and regional teams.

This position combines product strategy, business analysis, pricing, portfolio management, and commercial execution, with the goal of driving sell-out, profitability, market share, and category growth.

Main responsibilities

Product and Market Strategy

• Analyze market trends, competition, positioning, and market share.
• Develop product and go-to-market strategies differentiated by channel.
• Manage the product lifecycle: launches, current models, transitions, and portfolio rationalization.
• Identify growth opportunities for products and consumables.
• Participate in defining launch, positioning, and commercialization strategies.

Business & Performance Analytics

• Analyze sell-in, sell-out, inventory, forecast, growth, and product mix.
• Evaluate GP, profitability, ROI, and performance of products, channels, and commercial actions.
• Monitor prices, price protection, discounts, and marketing funds.
• Identify risks and opportunities and develop action plans.
• Support Budget, Net Sales, GP, and Forecast processes.

Sales & Channel Partnership

• Work directly with the Sales team to define and execute strategies that drive sell-out.
• Develop differentiated strategies for channels such as D&D, Retail/OSS, Industrial/Telecom, and Integrators.
• Provide commercial and product support to sales teams.
• Conduct field visits and maintain contact with customers to identify opportunities.
• Develop presentations, comparisons, brochures, and commercial tools.
• Train internal and external clients on products and commercial strategies.

Go-to-Market & Marketing Execution

• Coordinate marketing campaigns and actions focused on demand generation and commercial growth.
• Prepare briefs and support materials for sales and points of sale.
• Support digital marketing, e-commerce, website, social media, and product page optimization initiatives.
• Measure the performance of marketing initiatives and propose improvement actions.
• Coordinate events and customer activities in conjunction with sales channels.

Regional and Global Collaboration

• Maintain communication with Brother USA and Brother Japan teams for launches, product strategies, and material development.
• Coordinate translations, technical specifications, packaging, and commercial tools for new products.
• Manage price approvals and, where applicable, Tender Support processes.
• Participate in national and international travel related to area activities.

What are we looking for?

• Completed Bachelor's degree in Marketing, Business Administration, Business, or related fields.
• Previous experience in Product Marketing, Product Marketing, or similar positions.
• Advanced English, spoken and written.
• Solid understanding of Sell-In and Sell-Out strategies.
• Ability to analyze commercial, financial, and market information.
• Advanced proficiency in Excel and PowerPoint.
• Experience working closely with Sales teams and different commercial channels.

Key Competencies

We are looking for someone with:

• Analytical and strategic thinking.
• Results and business orientation.
• Ability to translate data into commercial actions.
• Communication and influence.
• Planning and organization.
• Cross-functional collaboration.
• Effective stakeholder management.
• Proactivity and sense of ownership.

Why Brother?

We want our collaborators to develop professionally while maintaining a healthy balance between their personal and professional lives.

Among our benefits and work practices, you will find:

• Hybrid work scheme.
• Medical expenses insurance and life insurance.
• Savings program and financial benefits.
• Benefits and leaves focused on important moments for our collaborators and their families.
• Learning and development programs and resources.
• Casual dress code.
• Additional rest days during the year.
• Parking at our Santa Fe office.

Our Culture

Our mission is to fulfill our promise “At your side,” simplifying and enriching the lives of our customers, collaborators, and communities.

We are guided by our cultural drivers — Responsibility, Authenticity, Audacity, and Excellence — which define how we collaborate, make decisions, and generate results.

Our corporate office in Mexico is located in Santa Fe, Mexico City, and we also have collaborators in other locations across the country.

Equal Opportunity

Brother is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment where all individuals are respected and valued.

We welcome applicants from all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, or any other condition protected by applicable law.

Are you interested in combining product strategy, business analysis, and commercial collaboration to drive the growth of a global brand? We want to meet you.