Product Marketing Specialist

Product Marketing Specialist (AI + Technology)

Build products that move thousands of vehicles every day.

At Encontrack, we are transforming the mobility, telematics, and artificial intelligence industry.

Our platform processes millions of events daily to help companies protect assets, operate fleets, optimize logistics, and make real-time decisions.

Now we are looking for a Product Marketing Specialist capable of turning complex products into stories that customers understand, want, and buy.

We are not looking for someone who just makes presentations.

We are looking for someone obsessed with understanding the user, launching products, validating messages, experimenting, and working hand-in-hand with Technology, Sales, and Customer Success.

What you will do:

• Design the positioning and Go-To-Market strategy for new products.
• Convert technical functionalities into clear, differentiated, and customer-oriented messages.
• Lead product launches alongside Technology teams.
• Create high-impact commercial content using AI tools.
• Define value propositions for different customer segments.
• Develop commercial playbooks, presentations, success stories, and sales materials.
• Measure product adoption and propose data-driven improvements.
• Coordinate multi-channel launch and communication campaigns.
• Participate in events, conferences, and positioning activities.

We are looking for people who enjoy:

• Solving complex problems.
• Working very closely with the product.
• Deeply understanding customers.
• Continuously experimenting.
• Using AI as a natural part of their work.
• Building rather than maintaining.

What we expect from you

• 3 to 5 years in Product Marketing, Growth Marketing, or Product Management with a strong commercial focus.
• Experience launching digital or technological products.
• Excellent ability to translate technical concepts into commercial messages.
• Experience collaborating with Technology and commercial teams.
• Advanced use of Artificial Intelligence tools for research, content generation, and productivity.
• Analytical capacity to make data-driven decisions.

It will be a plus if you have worked in organizations where products evolve rapidly, multiple launches occur during the year, and decisions are made based on metrics and experimentation.

What we offer:

• Competitive salary.
• Major Medical Expenses Insurance.
• Life insurance.
• 30 days of Christmas bonus.
• 50% dining subsidy.
• Statutory benefits.
• Hybrid scheme from Monday to Friday.

Why Encontrack?

Because here Product Marketing is not separated from the business.

You will work directly with Technology, AI, Operations, and Management teams to launch technology used by thousands of companies and hundreds of thousands of vehicles.

If you are passionate about building products, understanding customers, and telling stories that drive adoption, we want to meet you.

At Encontrack, we promote a selection process based on talent, experience, and potential. All individuals are welcome regardless of their gender, age, origin, disability, sexual orientation, religion, or any other condition.