Bilingual Marketing Specialist

Purpose

Develop and execute programs and campaigns for the promotion of products and services, brand positioning, and demand generation in each of Netafim Mexico's regions, analyzing and reporting on all relevant activities with their associated metrics to make necessary adjustments. With effective programs and campaigns, aligned with strategic initiatives and business objectives, the goal is to enhance brand presence, connect with customers and prospects, and generate quality leads to drive sales growth.

Main Responsibilities

• Study purchasing trends, target audiences, and competitor offerings with information developed by Business Intelligence, conducting market research to complement with insights into the needs and habits of customers and prospects. Active participation in market share projects, briefs, GTM, etc.

• Plan and conduct advertising and promotion programs on appropriate channels, mainly in offline media and collaborations with digital media. Collaborate with sales, business intelligence, product managers, and agronomy to develop relevant content for demand generation campaigns.

• Plan and carry out activities developed in the annual marketing plan, maintaining active communication with stakeholders and coordinating procurement to carry them out. Collaborate in the development and control of the marketing budget, negotiation of contracts with suppliers, and payment control.

• Track the annual marketing plan and analyze key performance indicators (KPIs). Produce results reports on each activity with all zones, including Netafim sales and Distributors. Provide adjustment suggestions to the marketing plan to generate the greatest possible impact on the business.

• Advise commercial team members and distributors on the proper use of the brand in relation to advertising and promotions, providing guidance and feedback when necessary.

• Actively research new events or forums where company participation is important, based on market trends, growth drivers, analysis of results from current demand generation events, and specific needs of each zone, always taking into consideration the achievement of objectives set for strategic initiatives.

• Develop and maintain close collaboration with Corporate Marketing for the localization of communication and demand generation tools. Seek collaboration with the Marketing departments of other Business Units.

• Coordinate activities with suppliers (advertising agency and others) to comply with the marketing plan, demand generation programs, and campaigns, ensuring that all printed advertising and promotional material complies with regulations. This includes the coordination of events and field days, the supply of promotional items, brochures, and POP material, as well as their distribution to zones.

Required Knowledge and Experience

• Bachelor's degree in Marketing, Advertising, or related field
• Advanced conversational English
• Market and Data Analysis
• Event Organization