EMEA AVP, Customer Go-To-Market Leader

EMEA AVP, Customer Go-To-Market Leader

What you get to do in this role:

As the EMEA AVP, Customer Go-To-Market Leader you will be responsible for driving market success across ServiceNow’s Customer Workflow product suites. Key focus areas will include driving the workflow growth strategy, expanding solution sales specialist capabilities and shaping cross-functional ecosystem activities to build pipeline and capture market opportunities. You will support solution market development, demand generation, and field enablement for the Customer Workflow portfolio of capabilities.

This leadership position comes with the opportunity to play a pivotal role in growing the business and driving lasting impact for the organization. The ideal candidate is a proven sales leader, expert at partnering with global and product leadership to build & grow business, a superb relationship builder, and an intellectually curious individual who can develop trust with senior leaders and stakeholders across the organization. The candidate must be able to combine GTM expertise, product/market knowledge and sales GTM excellence to drive action and deliver results.

What you get to do as a Geo Workflow Sales Leader:

• Build GTM strategies and programs in partnership with WF/BU & cross-functional business partners including marketing, partner, digital sales, core field sales, solution specialists and solution consulting.

• Creation of business development strategies in partnership with Geo leadership to build healthy pipeline coverage and drive growth & innovation.
• Own the multi-quarter business performance view, continuously track & monitor key metrics to ensure success, recommend course correction & success initiatives.
• Be the WF sales evangelist; actively represent the portfolio in large scale 1:Many customer and partner facing events and 1:1 executive briefing.
• Bridge market insights and intelligence to shape product pricing & packaging for GTM success. Inform the BU roadmap based on customer & market insights.
• Partner closely with Major Area-aligned solution sales specialist teams to help them adopt and execute WF strategies, programs, plays and activities.

• Be the GTM voice for the Workflow in GTM plans, business reviews and, in general, represent the workflow from a sales perspective.
• Foster and grow the workflow specialist community and culture; define enablement priorities, expand domain expertise, ensure competitive readiness.
• Provide expert consultation in long-range and annual planning efforts including growth objectives, prioritization, enablement needs, workflow specialist sales compensation approaches, and other sales critical success activities.
• Proactively collaborate with the GPC organization to develop GTM partners to deliver on workflow growth objectives.
• Develop Multi-Workflow strategies in partnership with Geo WF Leader peers and product leaders.

• Plan construction and targeting, co-ordination with marketing on required events.
• Creation of thought leadership content, in conjunction with BU and marketing.

• Providing enablement for scaling, in conjunction with Ops and Partner orgs; and
• Conducting an aggregation of forecasting at a global level.