Email & SMS Coordinator 1.1

Email & SMS Coordinator

FULL TIME
REMOTE

Position: Email & SMS Coordinator (INTL)
Type of Contract: Full-time Employee
Working Hours: Monday – Friday, 8 AM–7 PM EST
Travel Requirements: None

Work from any corner of the world and be a part of the #remoteworkrevolution!!

Job Overview

The Email & SMS Coordinator is responsible for overseeing the planning, execution, and optimization of international email and SMS marketing campaigns. This role manages campaign budgets, ensures compliance, and collaborates with cross-functional teams to align marketing strategies with broader business goals.

The coordinator also supports US & INTL flow updates, campaign testing, and special projects during sale periods. Additionally, they contribute to initiatives designed to improve the overall effectiveness of the company's retention marketing channels.

Duties and Responsibilities

1. INTL SMS Campaign Management – Oversee the full SMS campaign lifecycle, including planning, copywriting, segmentation, testing, and optimization.
2. INTL Campaign Scheduling – Schedule and adjust SMS campaigns to optimize reach, timing, and engagement.
3. INTL Budget Management – Manage SMS campaign budgets to ensure cost efficiency and performance alignment.
4. INTL Campaign Planning & Execution:

• Provide direction for email and SMS campaigns in line with GTM (Go-To-Market) plans.
• Analyze performance data; perform A/B testing and audience segmentation.
• Manage subscriber lists to support personalization and engagement goals.
• Track KPIs including open rates, click-through rates, conversion rates, and revenue per recipient.

GTM & EVG Flow Management – Oversee flow updates, tests, and optimizations based on campaign and performance insights. Channel Projects – Lead or contribute to projects aimed at improving channel performance and scalability. Cross-Department Collaboration – Partner with eCommerce, Creative, and CX teams to align retention marketing efforts with company objectives. Compliance Monitoring – Ensure all campaigns comply with GDPR, CAN-SPAM, and related data privacy regulations. Reporting & Vendor Management – Support reporting, manage vendor relationships, and coordinate legal or compliance requests. Team Communication & Delegation – Provide clear instructions and feedback to enhance team efficiency and campaign delivery.

Key Projects & Initiatives

• Enhance INTL email & SMS campaign efficiency through testing and process improvements.
• Streamline campaign management workflows to increase operational speed and consistency.
• Execute US & INTL flow updates for GTM and EVG tasks, including optimizing subject lines, preview text, URLs, and content during sale campaigns.

Requirements

Qualifications & Experience

1. Email & SMS Campaign Management – Proven experience managing campaigns or flows in a D2C (Direct-to-Consumer) environment.
2. E-commerce Background – 1–2 years of experience in eCommerce with understanding of relevant KPIs and performance metrics.
3. Strong Communication Skills – Excellent written and verbal communication for cross-functional collaboration.
4. Goal-Oriented Mindset – Self-motivated and proactive, with a passion for learning and continuous improvement.
5. Platform Proficiency – Advanced skills in email and SMS tools (Klaviyo and Postscript preferred).

Technical Skills

• Proficiency in Notion for project management and collaboration.
• Experience with Slack for internal communication and coordination.
• Strong command of GSuite (Gmail, Docs, Sheets, Slides, Drive).
• Familiarity with Loom for screen recordings and team communication.
• Advanced use of marketing tools such as Sendlane, Klaviyo, Postscript, Amped, and Shopify.
• Strong understanding of email/SMS KPIs, segmentation, and performance analysis.
• Ability to interpret campaign data and deliver actionable insights.

Soft Skills

• Go-Getter Attitude: Positive and proactive with a solutions-oriented mindset.
• Calm Under Pressure: Maintains composure and focus in fast-paced or high-volume periods.
• Multitasking: Able to manage multiple projects simultaneously with attention to detail.
• Marketing Knowledge: Solid understanding of marketing principles, Shopify, eCommerce, and paid social strategies.