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Optum

7 months ago

Email Marketing Manager

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Company information

Company
Optum
Location
India India
Posted
7 months ago
View all jobs at Optum

Job description

The B2B Digital Campaign Manager is responsible for building, deploying, and optimizing Adobe Marketo Engage campaigns aimed at driving engagement, lead generation, and revenue growth. You will be collaborating closely with marketing, demand management, and other cross-functional partners to successfully develop, execute, and measure Marketo programs designed to meet business objectives and goals. Primary Responsibilities: Develop and deploy single, drip, event, and nurture email programs using Adobe Marketo Engage; collaborate with cross-functional teams to design and implement campaigns that drive engagement, lead generation, and revenue growth; leverage data and analytics to optimize campaign performance and measure success against business objectives; develop and maintain relationships with key stakeholders across the organization to ensure alignment and effective communication of campaign goals and results. This role requires a strong understanding of email marketing best practices, Marketo platform capabilities, and ability to analyze data to inform campaign decisions.

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