Email Marketing / CRM Account Manager (Klaviyo / E-Commerce) (w/m/d) + AI Automatisierung - Düsseldorf

You are responsible for our CRM across three brands in three countries – analytically and operationally. Data, logic, and systems are at the center: You read out where potential lies, build segmentation behind it, and automate what can be automated.

You produce copy and creative briefings yourself using AI and receive support from the team when you need it.

Tasks

• Full analytical and operational responsibility for the CRM across three brands in three countries
• Audit and further development of all Klaviyo flows: trigger logic, segmentation depth, performance
• Establish an A/B test framework: clear hypotheses, minimum run times, evaluation logic
• Fully automated CRM reporting using Klaviyo MCP
• Building further CRM channels: WhatsApp, SMS, Mailing

Qualification

• Multiple years of experience in CRM or lifecycle marketing, ideally e-commerce or D2C
• Deep Klaviyo experience: flows, segmentation, custom properties, events
• You think in data, logic, and systems – not in campaign aesthetics
• Understanding of data models and tracking: You recognize incorrectly arriving events before someone else notices
• You work AI-first and produce copy and briefings yourself
• Full self-responsibility: no copywriter, no dedicated graphic designer on the team
• Very good German and English skills

Benefits

• Over 1 million orders, 5 markets, 3 brands – something happens here. You take real ownership instead of just being a cog in the machine.
• Flexible working time models and home office option. You decide when and where you are most productive
• Dynamic team with real culture. Weekly wander trophy for lived values, joint celebration of jubilees and birthdays, and monthly after-work drinks
• Germany ticket, €250 shopping budget in our own shops, and other benefits like Urban Sports Club M
• Every month a new sport we try out together at Lyto Athletics Club
• Joint team trips (Mallorca, Belgium, Portugal) and the best company merch in the industry
• Individual coaching tailored to your goals – from leadership to specialized coaching, e.g. a personal Google Ads coach