Email Deliverability Specialist part time

For our client, we are looking for an experienced specialist in the area of Email Deliverability, who will support the organization in analyzing, optimizing, and effectively managing the deliverability of email campaigns. We are looking for someone with practical experience in mailing, mass sending, and email deliverability, who understands the mechanisms influencing message delivery effectiveness, can analyze data, identify dependencies, and recommend optimization actions. This is a role for an analytical, independent person who thoroughly understands the email marketing ecosystem – from data quality and segmentation to sending reputation and campaign effectiveness. Project Information: Work mode: 100% remote Work scope: approx. 1/4 full-time Project duration: 6 months Remuneration: 80-100 PLN net + VAT/h Cooperation form: B2B Tools: Google Tag Manager Cooperation character: project support / consulting Scope of responsibility: Comprehensive analysis of the email deliverability area and recommending actions to improve sending effectiveness Monitoring and optimizing parameters influencing email campaign deliverability Analysis of data related to campaign effectiveness, database quality, and user behavior Cooperation with existing mailing campaign providers (currently the organization cooperates with several providers) Combining and analyzing data from various sources and data structures to build consistent business recommendations Preparation and calibration of ready campaigns before launch Identifying deliverability-related problems and proposing corrective and optimization actions Project support in the area of email marketing automation and sending effectiveness Required: Knowledge of Deliverability and familiarity with authentication protocols (SPF, DKIM, DMARC) Proficiency in web analytics, good knowledge of Google Analytics (GA4), and correct campaign tagging (UTM parameters). Proficiency in interpreting email metrics, deep understanding of what actually lies behind OR, CTR, CTOR metrics Ability to aggregate fragmented data from multiple sources Practical knowledge of web panels from external sending providers, e.g., Freshmail, Sare, Elastic Mail Nice to have: Experience working with multiple mailing providers / ESPs Knowledge of marketing automation / CRM / deliverability best practices Experience in analyzing email campaign effectiveness and optimizing sending processes We offer: Flexible cooperation model in a part-time formula (approx. 1/4 full-time) High degree of independence and real impact on the email deliverability area and email communication effectiveness Project support of an expert and consulting nature Flexible working hours tailored to the expert's availability Opportunity for real optimization of mailing processes and implementation of own recommendations Cooperation with an experienced team in an environment focused on efficiency and process development