XPT Software Australia Pty Ltd
1 year ago
E-Nudge Developer
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Company information
- Company
- XPT Software Australia Pty Ltd
- Location
- Australia, New South Wales, Sydney Region, Northern Suburbs, Ryde Area, Denistone West Australia
- Posted
- 1 year ago
Job description
Role Overview
The E-Nudge Developer will focus on building and deploying trigger-based campaigns that proactively guide customers through their journey (e.g., reminders, alerts, contextual nudges). This role emphasizes automation, data-driven personalization, and cross-channel alignment.
Key Responsibilities
- Trigger-Based Campaign Setup
- Configure real-time or scheduled nudges triggered by customer behavior (e.g., abandoned cart, incomplete form, missed appointment).
- Ensure business rules and logic are implemented correctly.
- Data Integration
- Use available data attributes from CDP/CRM systems to build audience triggers.
- Validate incoming data streams required for campaign logic.
- Testing & QA
- Simulate trigger events and validate campaign execution.
- Test personalization, timing, and delivery rules.
- Execution & Monitoring
- Launch E-Nudge campaigns and ensure seamless execution.
- Monitor performance and ensure triggers are firing correctly.
Required Skills
- Experience in trigger-based or journey orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce Interaction Studio, Unica Interact).
- Knowledge of event-based campaign logic and personalization.
- Familiarity with APIs, data feeds, and workflow automation.
- 2–4 years of relevant experience.
Required skills
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