E-Nudge Developer

Role Overview

The E-Nudge Developer will focus on building and deploying trigger-based campaigns that proactively guide customers through their journey (e.g., reminders, alerts, contextual nudges). This role emphasizes automation, data-driven personalization, and cross-channel alignment.

Key Responsibilities

• Trigger-Based Campaign Setup
  

• Configure real-time or scheduled nudges triggered by customer behavior (e.g., abandoned cart, incomplete form, missed appointment).
  
• Ensure business rules and logic are implemented correctly.
  

• Data Integration
  

• Use available data attributes from CDP/CRM systems to build audience triggers.
  
• Validate incoming data streams required for campaign logic.
  

• Testing & QA
  

• Simulate trigger events and validate campaign execution.
  
• Test personalization, timing, and delivery rules.
  

• Execution & Monitoring
  

• Launch E-Nudge campaigns and ensure seamless execution.
  
• Monitor performance and ensure triggers are firing correctly.
  

Required Skills

• Experience in trigger-based or journey orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce Interaction Studio, Unica Interact).
  
• Knowledge of event-based campaign logic and personalization.
  
• Familiarity with APIs, data feeds, and workflow automation.
  
• 2–4 years of relevant experience.