E-commerce Sales Leader

Multinational client requests:

E-commerce Sales Leader

JOB PURPOSE

The purpose of the role is to achieve maximum sales growth and profitability within the online channel. This is done by: actively contributing to attract and convert more consumers into customers, and by encouraging existing customers to buy more frequently through the use and development of home furnishing skills, commercial and communication skills, and knowledge of the Company's concept. Reporting on e-commerce and customer journey elements, metrics and data to develop actionable market-level insights. Maintaining a strong online retail foundation and aligning with sales leaders, commercial activities, and counterparts in other Retail markets to share best practices, business opportunities and operational excellence. Developing the skills, capabilities, competencies and confidence of the online team in their market.

JOB RESPONSIBILITIES

• Actively lead the commercial approach of the Company's website, review sales performance and react accordingly in your market. Utilize the website to understand the various aspects affecting the online customer journey. Ensure website visitors can optimally search, find, choose and buy.
• Continuously drive sales on the company's website optimally through your team and in your product areas (categories), manage strategic products, as well as price and volume products to promote them heavily on the website.
• Ensure that the commercial calendar and all agreed promotional activities receive adequate support from an e-commerce perspective, by establishing and improving collaborative ways of working within and across functions.
• Optimize the presentation, sorting and filtering of online products to maximize all sales opportunities, acting as the product range specialist for your categories and challenging/supporting your team in this same process. Present the online product range commercially to encourage customers to buy more, making it easier for them to find the right products and solutions.
• Seek and identify business opportunities that increase sales and improve gross profit, collaborating with Sales Leaders on specific HFBs, analyzing market trends and benchmarking with other e-commerce operations.
• Take responsibility, know and actively work with the online product range, monitor performance and continuously develop range framework options to ensure sales and profit opportunities are maximized. Report this performance with suggestions for improvement to the Country Selling Manager.
• Ensure that the agreed product range is visible and available for purchase on the Company's website within agreed deadlines and cost frameworks for all market HFBs. Lead the administration of product change dates accurately and timely.
• Know the company's priorities and product range, the national market and the competition; understand and monitor national market demographics, economy, competitors, consumer home life and buying behaviors. Report and share this information across the market.
• Seek feedback from online customers to learn from their browsing and purchasing experience, and share these findings to collaborate on future improvements.
• Provide feedback to the team, the service office, and the global headquarters on how to improve the online shopping experience by driving market changes.
• Coordinate the creation and delivery of all weekly, monthly, and bi-monthly reports, providing specific analysis and insights on the e-commerce metrics package.
• Directly manage and develop a team composed of 1 web merchandiser and 2 web editors in your market.

JOB REQUIREMENTS

Motivation

• Understand what the company brand represents and how its values are a reflection of mine.
• Have a passion for delivering the best to customers in order to grow the long-term profitability of the company's business.
• Lead the business and people jointly.
• Strategic, tactical, and operational thinking.
• Interest in home furnishing and ability to identify with the value of the company's products.

Knowledge

• Solid knowledge of e-commerce and web merchandising methods.
• Knowledge in managing digital marketing tools and ability to track and analyze online sales (source codes, campaign codes, basket analysis, average order value/AOV, etc.) and their reporting formats.
• Solid knowledge of the company's commercial plans and strategies, collaborating in their development and contribution.
• Company retail methods, concept and .com experience.
• Computer skills and high proficiency in Microsoft Office applications.
• Solid knowledge of the competitive environment, market information, and trends.
• Ability to analyze commercial and web performance, financial awareness, and thinking in terms of profit and loss and added value.
• Understanding and knowledge of the company's product range and . sales direction methods.
• Good level of English, both spoken and written.
• Company brand, culture and values, and the company's brand identity.

Key competencies and skills

• Commercial approach and ability to present sales performance and web service data with commercial judgment to National Management.
• Ability to translate sales and marketing ideas into actionable plans for the market and align with commercial team partners on these plans.
• Lead and develop a team of web merchandisers and editors in high-level commercial execution for online solutions.
• Drive collaboration forums with functional partners in order to offer customers a continuous view of the commercial calendar and daily commercial events.
• Develop and drive business opportunities for the online sales channel.
• Provide input and feedback to the market business plan for the online channel.
• Excellent negotiation, verbal and written communication and collaboration skills.
• Ability to process and prioritize information from different sources and structure it into actionable tasks, accurately and aligned across functions.
• Customer-centric thinking and ability to map and develop the online shopping experience from the user's perspective.
• Ability to perform and present detailed level analysis and suggest commercial development actions.