E-Commerce Manager

The E-Commerce Manager is responsible for the strategic and operational development of all relevant online marketplaces (e.g., Amazon, eBay, OTTO, Kaufland, or international platforms). The goal is to sustainably increase sales, profitability, and brand presence, as well as to tap into new marketplace potentials.

Tasks

Strategy and Business Development

• Development and implementation of the marketplace strategy in line with corporate goals.
• Identification and evaluation of new national and international marketplaces.
• Management of the marketplace portfolio with regard to growth, profitability, and brand positioning.
• Creation of business cases as well as sales and earnings planning.

Operational Marketplace Management

• Responsibility for the entire product lifecycle on the marketplaces.
• Optimization of product listings regarding content, SEO, conversions, and visibility.
• Management of assortments, prices, promotions, and availability.
• Ensuring high data quality and compliance with marketplace guidelines.

Performance and KPI Management

• Analysis of relevant KPIs such as sales, conversion rate, Buy Box, advertising performance, return rate, and contribution margin.
• Derivation and implementation of optimization measures.
• Creation of regular reports and management presentations.
• Budget responsibility for marketplace marketing.

Advertising and Marketing

• Planning and management of advertising campaigns on marketplaces (e.g., Sponsored Products, Sponsored Brands, Display Ads).
• Optimization of ROAS and other performance metrics.
• Collaboration with Marketing to develop cross-channel campaigns.

Interface Management

• Close collaboration with Sales, Purchasing, Marketing, Logistics, Customer Service, and Finance.
• Management of external service providers and agencies.
• Collaboration with marketplace contacts to implement joint growth initiatives.

Process and Project Management

• Identification and implementation of automation and optimization potentials.
• Introduction of new tools and processes. Management of cross-departmental projects in the marketplace environment.

Responsibility

• Sales and earnings responsibility for the managed marketplaces.
• Responsibility for defined marketing and advertising budgets.
• Ensuring compliance with quality and brand standards.
• Continuous optimization of marketplace performance.

Success Metrics (KPIs)

• Sales growth on the marketplaces
• Contribution margin and profitability
• Conversion rate
• Return on Advertising Spend (ROAS)
• Buy Box rate
• Organic visibility
• Return rate
• Customer satisfaction and seller rating
• Assortment availability
• On-time implementation of strategic projects.

Qualification

Professional Qualifications

• Successfully completed degree in Business Administration, Business Informatics, E-Commerce, or a comparable qualification.
• Several years of professional experience in marketplace management or e-commerce.
• Very good knowledge of relevant marketplaces and their business models.
• Experience with PIM, ERP, and marketplace management systems.
• Proficient in Excel as well as BI and analysis tools.
• Knowledge in the field of performance marketing and marketplace advertising.
• Very good German and English language skills.

Personal Competencies

• Strong analytical and entrepreneurial thinking.
• High affinity for numbers and data competence.
• Strategic approach combined with operational execution strength.
• Communication and negotiation skills.
• Independent, structured, and solution-oriented way of working.
• Team spirit as well as high initiative. Resilience and decisiveness.

Benefits

We offer

• Attractive salary plus performance-related bonuses
• Responsibility for a growing e-commerce business with direct impact on sales and visibility of the brands
• Flexible working with home office option
• Corporate Benefits, supplementary private health insurance, and capital-forming benefits
• Individual development and further training opportunities, internal and external
• Flat hierarchies and short decision-making processes

Find more English Speaking Jobs in Germany on Arbeitnow