Duales Study BWL-Digital Commerce Management in the Field of Customer Relations 2027

Do you want to combine theory and practice perfectly? In the dual study, you will alternate between lectures at DHBW Heilbronn and exciting practical assignments at our main site in Bad Wimpfen every three months. During this time, you will take on responsible tasks, work on real projects with us, and be accompanied and supported by an experienced team. At Lidl, we put the needs of our customers at the forefront of our actions – far beyond just the purchasing process. As a part of our customer relations team, you will be involved in various activities such as market research, competitor analysis, and customer surveys to gain insights into their behavior and preferences. You will also have the opportunity to develop and implement innovative solutions for our customers' needs. In addition, you will work closely with our logistics and supply chain teams to optimize our delivery processes and ensure that our products reach our customers quickly and efficiently. Furthermore, you will be responsible for analyzing sales data and identifying trends to inform our product development and marketing strategies. As a result, you will gain valuable insights into the retail industry and develop essential skills in digital commerce management. The dual study program is designed to provide you with comprehensive training in all aspects of business administration, including accounting, finance, human resources, and marketing. You will also have the opportunity to specialize in digital commerce management and learn about the latest trends and technologies in this field. Upon completion of the program, you will be awarded a Bachelor's degree in Business Administration (BWL) with a focus on Digital Commerce Management.