Duales Studium BWL-Dienstleistungsmanagement Schwerpunkt Media, Vertrieb und Kommunikation (m/w/d)

AITAD develops Embedded-KI-Systems for Industry and Consumer Goods – there where data emerges and decisions are necessary in real-time. Our focus lies not on buzzwords, but on functional products, measurable benefits, and technological depth.

At the Offenburg location, development, testing, production, marketing, and sales work together under one roof. This proximity also shapes our working style: Marketing thinks sales with. Sales understands technology.

We are offering a dual study place for the start on October 1st, 2026, for BWL-Dienstleistungsmanagement Schwerpunkt Media, Vertrieb und Kommunikation (m/w/d) with equal employment in marketing and technical B2B sales.

Aufgaben

You will work consciously not just in one department, but at the interface between market, product, and customer.

Marketing (ca. 50 %)

• Participation in marketing and sales strategies for explainable B2B products
• Conceptualization and implementation of campaigns (e.g., LinkedIn, website, events, trade shows)
• Creation of presentations, one-pagers, and sales materials
• Participation in website, SEO, and content topics
• Market and competitive analyses in the industrial environment
• Analysis of measures, KPIs, and causal relationships

Vertrieb (ca. 50 %)

• Research, evaluation, and qualification of potential B2B customers
• Preliminary preparation and accompaniment of customer meetings
• Participation in CRM (HubSpot & Cevisio)
• Support in creating offer and presentation materials
• Active accompaniment of trade show conversations
• Understanding for technical solutions, customer problems, and decision-making processes

Qualifikation

• General or specialized higher education entrance qualification with DHBW aptitude
• Interest in marketing, sales, and technology
• Structured, independent working style and curiosity about complex topics
• Kreativity with a clear goal: effectiveness and understandability
• Very good German language skills (C1) and good English language skills
• Readiness to take responsibility and think along
• Motivation, marketing not as an end in itself, but as sales support

Benefits

• A dual study program with real-world relevance in marketing and sales
• Direct integration into real projects instead of practice exercises
• Deeper insight into the technical B2B sales of explainable products
• Close cooperation with development, management, and sales
• Modern working environment, short decision-making paths, and clear expectations
• Attractive work atmosphere with team events, shared lunch break, drinks, snacks, and fitness extras
• Takeover perspective after the study: open – depending on you and us

If you don't want to consider marketing in isolation, but want to understand how products are sold, we look forward to your application.

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