Director / VP of Marketing (m/f/d)

Empower every employee.

AI has changed how office workers work. For the 80% of the global workforce that does not sit at a desk, it has so far hardly arrived. Flip is changing that.

Flip is the #1 Frontline Agentic Operating System (OS), with which any use case for operational teams can be built, automated, and orchestrated, on a foundation of secure identity, communication, and strong UX. In practice, this means: one app via which operational employees in retail, production, and logistics can access their systems, process their tasks, and use AI.

More than 1,000 brands trust Flip, and over two million people worldwide use the platform, at companies like Bosch, REWE, FORVIA HELLA, and Greif.

Our mission is supported by over 85 million US dollars in funding from leading investors such as Notion Capital, HV Capital, and LEA Partners. In August 2026, Notion Capital and HV Capital once again invested 25 million US dollars in Flip with a new funding round.

Our mission: Connect every employee to everything they need in one touch.

Job description

Help us take Flip's brand and growth engine from strong to outstanding. Marketing is already one of our strongest growth channels, and we are now investing in a Director / VP Marketing who will lead our entire marketing team into the next phase of growth. You will lead more than 10 people in the areas of Events, Digital, Content, and Design and work closely with our leadership team. Your two main levers: making inbound the fastest growing source of new business and building a brand that truly stands out, in a category where most companies look and sound the same. The role is suitable for a leader who has already built a brand-driven growth engine, has a feel for creativity and numbers, and wants to help shape a category that is just defining itself, whether you come from B2B SaaS, DTC and E-commerce, Consumer Tech, B2B2C, or PLG.

What you can expect

Scaling a brand and community that generates pipeline

• A brand that stands out in a category where most companies look and sound the same: human, driven by employees and customers, across social media, video, website, and events.

• Community and advocacy as growth channels: voices of founders and employees, customers on stage, and a creative rhythm that keeps work fast, distinctive, and measurable.

• Inbound as the fastest growing source of new business, scaled together with our digital team: website conversion, paid media, SEO and GEO, email nurturing.

• A weekly funnel review around SAOs and Cost per SAO, so that marketing is measured by pipeline, not by MQLs.

Team & work rhythm

• Leading three Heads and several Senior ICs as well as responsibility for recruiting and development as the team grows.

• A bi-weekly sprint rhythm and a weekly performance rhythm that the team is responsible for itself.

• Representing Marketing in the leadership team and towards investors, as well as jointly shaping the marketing plan.

Pipeline, together with Sales

• Close collaboration with Sales, BDR, and RevOps on pipeline quality: consistent SAO criteria, attribution governance, and CRM hygiene.

International growth

• Marketing for our US expansion together with our International GTM Lead.

• Preparing the funnel for product-led elements as our product continues to evolve.

What you bring

Must-haves

• A brand-driven growth engine that you have built, where brand, creative, and performance have worked together, with demonstrable growth in inbound, organic or direct demand, and quantifiable results.

• Creative speed: fast, human, distinctive content and social work, such as videos with employees, founders, or customers, community, advocacy, and weekly testing. Work that stood out, not campaigns that just ran.

• Performance and funnel discipline: End-to-end responsibility for paid media and website conversion, thinking in CAC and cost per result, CRO, a solid understanding of tracking and attribution, as well as managing agencies based on clear performance criteria.

• At least 3 years of leading a marketing or growth function with budget responsibility, including managing managers and a work rhythm established by you that has functioned independently.

• English at C1 level or higher and German at B2 level or higher (C1 advantageous), as the majority of our team and our largest market are German-speaking.

• AI-native way of working in content, design, and analysis.

• Willingness to travel to our HQ in Stuttgart (10 to 30%).

Nice-to-haves

• Experience with complex purchase decisions or sales-assisted models, e.g., B2B2C, Prosumer SaaS, high-ticket DTC, or Fintech.

• Experience in building or co-developing a self-service or product-led funnel.

• Familiarity with German enterprise decision-makers from HR, Operations, IT, or internal communications, or with industries with large operational workforces.

What we offer you

• A real mandate: responsibility for the brand and growth of an entire company, seven-figure budget responsibility, as part of the leadership team.

• Work model: We are remote-first and give you the flexibility to work from home. At the same time, we highly value on-site collaboration. For this role, this means regular presence in our Stuttgart office, always with sufficient notice.

• AI is our way of working: Access to leading AI tools is standard here, not something you have to apply for. We explicitly encourage intensive use in content, design, analysis, and reporting.

• Work-life balance: We don't want you to get stuck to your office chair. That's why we cover the costs of your EGYM Wellpass membership and offer company bike leasing.

• A team you really meet: Twice a year, the whole company comes together (e.g., Stuttgart and Barcelona in 2026), plus regular team events and culture days.

• Working abroad: With Flip, you can also work from EU countries. Let's talk about remote work.

At Flip, everyone is welcome, regardless of gender identity or age. Sexual identity, origin, religion, worldview, and disabilities have no influence on your potential role at Flip. The most important thing is that YOU fit with us!

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