Director / Senior Account Manager (m/f/x) - Web

Ready for independent digital consulting for international world market leaders – where web presences, CMS strategy, and AI visibility are strategically intertwined?

Location: Heilbronn

Contract: Permanent

Scope: Full-time or part-time possible

Start Date: Immediately

Do you have several years of agency experience in the digital sector and now want to strategically and independently drive the further development of web presences for international world market leaders – at a senior or director level?

Then this position is perfect for you: As Director / Senior Account Manager (m/f/x) – Web, you will be responsible for the strategic support of international B2B clients in the area of web presences and digital projects. You will be a sparring partner at decision-maker level, drive topics independently, and work closely with our interdisciplinary teams from development, creation, and conception. Experience in social media or campaigning is a plus – but not necessarily a core competency.

Responsibilities

As Director / Senior Account Manager (m/f/x) – Web, you will independently manage the strategic support of your clients in the web sector and, together with the team, steer the development and implementation of digital projects. You will be involved both strategically and operationally:

• Independent, strategic support of international B2B clients in the web sector – from consulting to reporting
• Strategic consulting on web presences, CMS strategies, and AI Visibility / Generative Engine Optimization
• Management and further development of web projects including relaunches, content updates, and optimizations
• Development and presentation of concepts and recommendations at decision-maker level
• Management of projects and retainers including timings, budgets, and quality assurance
• Preparation of reports and analyses with the derivation of strategic recommendations for action
• Close collaboration with development, creation, and conception
• Trend scouting in the areas of web, CMS, and AI tools for customer communication
• Technical guidance and sparring for team members in the digital sector
• Advantageous: Experience in social media / campaigning to advise clients across channels

Qualifications

• Minimum of 3 years of agency experience in the digital sector with a focus on web, CMS management, and digital communication, including demonstrably independent management of client accounts
• Experience in the independent, strategic support of B2B clients at senior/director level
• Presentation skills, strong communication, and confident demeanor at decision-maker level
• In-depth CMS and web project experience as well as experience in managing complex web projects
• Interest in current developments regarding AI Visibility and brand visibility in AI-driven searches
• Ideally, experience in a Product Owner role
• Analytical thinking: confident handling of numbers and derivation of concrete recommendations for action
• Structured, reliable way of working, initiative, and hands-on mentality
• Experience working with Scrum and agile methods.
• Team spirit, solution orientation, and enjoyment in sharing knowledge
• Fluent German and good to very good English skills

Benefits

Working at Lingner

Your new team:

We are a B2B boutique and work for international world market leaders. For our clients, we are problem solvers, designers, and long-term partners. For you, we are friendly colleagues who will support you. The foundation of our culture is “courage to trust”.

We work in one of Heilbronn’s most beautiful buildings: Villa Mertz overlooking the Neckar promenade has its own park with squirrels, a well-equipped kitchen with an espresso machine, and much more.

We look forward to receiving your application. Simply send us an email or give us a call. Your CV and references are sufficient for us for the first impression – a cover letter is not necessary.