Director of Sales

Job Description

Position Summary:
SLS Playa Mujeres is seeking an experienced Director of Sales with a strong background in luxury and all-inclusive hospitality. The ideal candidate will lead strategic sales initiatives, drive revenue growth, and position the property as a top luxury destination in both domestic and international markets.

Key Responsibilities

• Develop and execute sales strategies for North America, Mexico, and Europe, maximizing revenue across FIT, MICE, and Destination Wedding segments.
• Strengthen partnerships with OTAs, consortia, travel agencies, and wholesalers to increase production and market share.
• Collaborate with Revenue Management to optimize ADR, occupancy, and RevPAR through effective pricing and segmentation strategies.
• Coordinate marketing and public relations efforts to ensure consistent brand communication and visibility.
• Represent the property at trade shows, roadshows, and industry events to promote brand awareness and business development.
• Lead, coach, and motivate the sales team, fostering a culture of collaboration, accountability, and excellence.
• Maintain close communication with ownership and senior management on progress, opportunities, and market trends.
• Partner with F&B and Events teams to support group, banquet, and wedding sales.

• Minimum 5 years of experience in a Director of Sales role within the luxury or all-inclusive hotel segment.
• Strong understanding of international markets and key distribution channels (OTAs, consortia, DMCs, wholesalers).
• Proven leadership, negotiation, and strategic planning skills.
• Fluent in English; Spanish proficiency a plus.
• Solid knowledge of key performance indicators such as ADR, RevPAR, MICE Revenue, and Market Share.
• Key Performance Indicators (KPIs)
• Year-over-year room and event revenue growth.
• Improved market share (MPI) and optimized channel mix.
• Increase in direct bookings and key account retention.
• Achievement of team sales goals and employee engagement targets.