Director of Sales & Marketing (m/f/d)

HUUS BÄREN 1602
Our charming 3-star superior hotel with 18 rooms offers a cozy atmosphere where our guests feel at home. The BÄRENSTOBE, our fine dining restaurant (45 seats), as well as the TAVERNE (35 seats) and the Lehnerstobe (45 seats) for events, invite you to culinary delights and special occasions.

HUUS LÖWEN 1878
In this elegant 4-star hotel with 24 rooms, we spoil our guests with traditional Swiss cuisine in the LÖWENSTOBE (50 seats) and create unforgettable experiences in the Löwensaal for events. The spacious outdoor area offers space for up to 80 guests and provides a perfect setting for enjoyment.

HUUS QUELL
In 2025, we opened our luxurious 5-star superior hotel HUUS QUELL with 30 rooms and suites. Since then, our guests have not only enjoyed the unique RESTAURANT QUELL with its sharing concept, but also an impressive wellness and treatment area in the QUELL SPA covering over 2,200 m² and the stylish BOTANICUM BAR.

Director of Sales & Marketing (m/f/d)

Your Tasks

• Development and implementation of the sales and marketing strategy to increase revenue, market share, and brand awareness
• Positioning the company as a leading lifestyle and wellness destination in close cooperation with management
• Leadership and further development of the Sales, Marketing, and Revenue Management departments
• Responsibility for the sales strategy, definition of sales goals, as well as management and motivation of the sales team
• Planning, implementation, and optimization of marketing campaigns (online and offline), including SEA, SEO, social media, content marketing, and performance analysis
• Further development of a consistent brand presence as well as management of the online and social media presence
• Responsibility for revenue management, pricing strategy, and optimization of room occupancy
• Budget responsibility as well as analysis and reporting of relevant sales, marketing, and performance key figures
• Building and maintaining long-term relationships with guests, business partners, investors, and other stakeholders
• Participation in hotel projects and the introduction of new systems as well as continuous optimization of processes
• Responsibility for the Meetings & Events department with a focus on revenue increase and guest satisfaction
• Identification of new market potentials as well as development of innovative sales and marketing concepts

• Responsible key role with high autonomy and significant scope for action
• Dynamic corporate group with short decision-making paths
• Opportunity to actively shape and further develop the sales and marketing strategy
• Central living and working between Zurich and St. Gallen in the charming Appenzell region
• Special prices for overnight stays in HotellerieSuisse establishments
• Appenzeller employee card
• Modern team lounge with a wide range of catering and relaxation areas