Director of Performance Marketing (m/f/d)

There are people who talk about scaling. And there are people who have actually made a brand big – and never lost touch with the ad account in the process. We are looking for the second kind.

Pammys has grown to over 1.5 million customers in just four years. Financial Times & Statista have recognized us as one of the fastest-growing e-commerce companies in Europe. Today, over 150 employees in Hamburg, Kiel, and our own 22,000 m² logistics center in Lensahn are building a global footwear brand. Our next goal: mid-nine-figure revenues. And the engine that will get us there is our Performance Marketing – with over one million euros in spend per month, one of the largest paid setups in German D2C.

As Director of Performance Marketing (m/f/d), you will take over exactly this engine. You will lead the entire department, report directly to the management, and manage four Heads: Strategy, Media Buying, Creator & Community Growth, and CRM. You see the big picture – and yet you know which creative flopped yesterday and why.
You lead by example.

• You will develop the growth plan by channel and market, manage budget allocation, and set targets for CAC, MER, and contribution margin.
• You will be responsible for forecasting and weekly steering together with Finance and Management.
• You will lead and develop four Heads, further expand PODs and market teams, and fill key roles in the department.
• You will establish standards, playbooks, and weekly business reviews – and make quick decisions.
• You will go into the ad accounts, creatives, funnels, and flows yourself and intervene when it matters: Copy, Ads, Briefings, Tracking.
• You will be responsible for the measurement stack and ensure clean dashboards and data quality.
• You will develop the rollout playbook for new markets and scale them profitably.
• You will work closely with Product & Purchasing, Tech & Shop, Legal, Customer Service, and our Affiliate Club.

• You have several years of experience in a leadership position (at a DTC e-commerce brand) with nine-figure revenues, where performance marketing was the central growth driver – and you know the levers for the next big scaling step.
• You have demonstrably been profitably responsible for budgets of several million euros per month across multiple channels – with P&L or results responsibility.
• You have deep expertise in all areas: Creative Strategy and UGC, Media Buying on Meta, TikTok, Google, and Native, Funnels and CRO, CRM – and could fill any role in the department yourself if necessary.
• You are hands-on: You spend time in Ads Managers, Funnels, and Creatives, not just in meetings. You can upload ads, write copy, and fix tracking.
• You understand Attribution and Tracking in detail: MER, Incrementality, CAPI, Server-Side-Tracking, and Attribution tools.
• You have scaled in foreign markets yourself, ideally in the USA, and are familiar with local creatives, CPMs, and compliance.
• You have leadership experience with managers: You have built departments, developed Heads, and enforced standards.
• You are an executor: high tempo, quick decisions, full ownership of the numbers.
• You are fluent in German and English.

• Leading a performance machine that has already proven it can scale – you build on strength, not hope.
• Full ownership of budget, teams, and roadmap – decisions are made in hours, not committees.
• Direct line to the founders who built Performance Marketing themselves.
• A compensation package that does justice to the role, including performance-based components.
• Modern office in Hamburg – we are an Office-first Company and work close to the team, processes, and the brand.
• A team that loves pace and celebrates success.

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