Director of Marketing

DESCRIPTION Inatech (a subsidiary of Valsoft) is seeking a dynamic, data-driven, and strategic Head of Marketing to lead the company’s global marketing strategy across the energy, oil & gas, and commodities sectors. The role will be pivotal in shaping brand positioning, driving lead generation, supporting enterprise sales growth, and enhancing market visibility for Inatech’s suite of intelligent cloud-based energy trading risk management (ETRM) and fuel management solutions. This is a fully remote position. Key Responsibilities: * Develop and execute a comprehensive global marketing strategy aligned with Inatech's business objectives, focusing on lead generation, brand awareness, and market penetration. * Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance environment. * Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes, and leverage insights to refine marketing strategies. * Oversee the creation and execution of multi-channel marketing campaigns, including digital marketing, content marketing, social media, events, and public relations. * Manage and optimize marketing budgets, ensuring efficient allocation of resources and maximizing ROI. * Collaborate with the sales team to align marketing and sales efforts, ensuring effective lead generation and qualification processes. * Develop and maintain strong relationships with key industry stakeholders, including media, analysts, and partners. * Monitor and analyze marketing performance metrics, providing regular reports and recommendations for optimization. * Ensure brand consistency across all marketing channels and materials. * Stay abreast of industry best practices and emerging marketing technologies. Qualifications: * Bachelor's degree in Marketing, Business Administration, or a related field. * 10+ years of progressive experience in marketing, with at least 5 years in a leadership role. * Proven track record of developing and executing successful marketing strategies and campaigns. * Strong understanding of the energy, oil & gas, or commodities sectors. * Experience with B2B marketing, preferably in the software or technology industry. * Excellent leadership, communication, and interpersonal skills. * Data-driven mindset with the ability to analyze marketing performance and make data-informed decisions. * Experience with marketing automation tools and CRM systems. * Strong project management skills and the ability to manage multiple projects simultaneously. * Ability to work independently and as part of a team in a remote environment. Benefits: * Competitive salary * Comprehensive benefits package (health, dental, vision) * Paid time off * Professional development opportunities * Remote work environment