Director of CRM & Retention

Job Title: Director of CRM & Retention Location: Remote - Eastern Europe Salary: Competitive salary (open to negotiation based on experience) As a Director of CRM & Retention, you will own the lifecycle marketing and customer loyalty across multiple channels. Reporting to the VP of Marketing and managing an Email Marketing Specialist, this role will be responsible for designing and optimizing CRM campaigns, enhancing the post-purchase journey, and using data-driven insights to deliver impactful results. You will also collaborate with cross-functional teams to develop and execute strategic initiatives that drive customer retention and loyalty. Key responsibilities include: • Designing and implementing CRM strategies across multiple channels (email, SMS, push notifications) • Developing and executing campaigns to enhance the post-purchase journey and improve customer satisfaction • Analyzing data-driven insights to optimize CRM campaigns and deliver impactful results • Collaborating with cross-functional teams to develop and execute strategic initiatives that drive customer retention and loyalty • Managing an Email Marketing Specialist to ensure successful execution of CRM campaigns • Staying up-to-date with industry trends, best practices, and emerging technologies to continuously improve CRM strategies and tactics. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.