Director of Creative (m/f/d)

You see a brand and immediately know what it's missing.

You recognize whether a design is exceptional or just pretty. You understand why content gains reach, why a creative sells, and why a website doesn't feel right despite its perfect appearance.

You know tomorrow's trends without chasing every trend.

And you can develop a clear creative direction from all of this, which strong teams can follow.

This is exactly the person we are looking for.

In just four years, Pammys has grown to over 1 million customers and has been recognized by the Financial Times & Statista. Today, over 150 employees work at our locations in Hamburg, Kiel, and our own logistics center in Lensahn to make Pammys a global footwear brand.

Performance and rapid growth have made us big.

Now we want to take Pammys to the next level creatively.

For this, we are looking for a Director of Creative (m/f/d) who will take overall creative responsibility for Pammys.

• Development and implementation of the entire Creative Strategy and Creative Direction of Pammys across Brand, Social Media, Paid Social, Content, Graphic Design, and UX/UI
• Technical and disciplinary leadership of our Heads of Social Media, Content Production, and UX/UI, as well as further development of the entire Creative Organization
• Building a distinctive visual brand world and ensuring a consistent Brand Identity across all relevant Customer Touchpoints
• Responsibility for the Creative Strategy of our Paid Social Channels and close integration of Brand, Organic Social, Performance Marketing, Media Buying, and CRO
• Development of quarterly and seasonal campaigns, creative concepts, and content roadmaps together with the responsible teams
• Management and continuous improvement of Creative Output, Quality, and Speed across all Creative Teams
• Translation of current Social, Design, Fashion, Content, and Cultural Trends as well as Customer and Market Insights into relevant concepts for Pammys
• Responsibility for Budget, Resource Planning, Prioritization, and Hiring within the Creative Organization
• Use of Performance Data, Creative Analytics, and Customer Insights to make creative decisions and consistently develop successful approaches
• Close collaboration with Management, Brand, Performance Marketing, and Product Development in the strategic advancement of Pammys

• Many years of experience as a Creative Director, Director of Creative, Head of Creative, or in a comparable Creative Leadership role, ideally in DTC, E-Commerce, Fashion, or a rapidly growing consumer brand
• Demonstrated experience in leading managers and multidisciplinary Creative Teams
• Outstanding understanding of Graphic Design, Art Direction, Brand Design, and Visual Systems
• Very good understanding of UX/UI, E-Commerce Customer Journeys, and Conversion
• Deep know-how in Content Production, Social Media, Creator Content, and modern platform mechanics
• Strong understanding of Paid Social, Creative Performance, Media Buying, and CRO
• Experience in developing large-scale Brand and Performance Campaigns as well as building scalable creative processes
• Confident handling of KPIs, Creative Analytics, and Performance Data
• Strong commercial understanding and experience with Budgets, Resource Planning, and Prioritization
• Exceptional sense for Design, Fashion, Pop Culture, Social Media, and digital consumer behavior
• A clear opinion, strong decision-making ability, and the ability to provide direction to strong personalities
• Extremely quick comprehension and genuine curiosity about AI, new technologies, platforms, and creative developments
• High quality standards combined with speed, pragmatism, and execution power

• Creative Ownership: You are responsible for the creative development of the entire brand
• Leadership: You lead several central Creative areas and their Heads
• Impact: Your decisions will be visible across millions of customer touchpoints
• Scale: Over 1 million customers and a brand in the midst of international expansion
• Speed: Short decision-making processes and direct collaboration with management
• Resources: Existing teams in Social Media, Content Production, and UX/UI, which you will develop to the next level together with us
• Benefits: Attractive remuneration, Germany ticket subsidy, and corporate benefits

Find Jobs in Germany on Arbeitnow