Director of Creative (m/f/d)

You see a brand and immediately know what it's missing.

You recognize whether a design is exceptional or just pretty. You understand why content gains reach, why a creative sells, and why a website doesn't feel quite right despite its perfect appearance.

You know tomorrow's trends without chasing every trend.

And you can develop a clear creative direction from all of this, which strong teams can follow.

This is exactly the person we are looking for.

In just four years, Pammys has grown to over 1 million customers and has been recognized by the Financial Times & Statista. Today, over 150 employees work at our locations in Hamburg, Kiel, and our own logistics center in Lensahn to make Pammys a global footwear brand.

Performance and rapid growth have made us big.

Now we want to take Pammys to the next level creatively.

For this, we are looking for a Director of Creative (m/f/d) who will take overall creative responsibility for Pammys.

• Development and implementation of the entire Creative Strategy and Creative Direction for Pammys across Brand, Social Media, Paid Social, Content, Graphic Design, and UX/UI
• Technical and disciplinary leadership of our Heads of Social Media, Content Production, and UX/UI as well as further development of the entire creative organization
• Building a distinctive visual brand world and ensuring a consistent Brand Identity across all relevant customer touchpoints
• Responsibility for the Creative Strategy of our Paid Social Channels and close integration of Brand, Organic Social, Performance Marketing, Media Buying, and CRO
• Development of quarterly and seasonal campaigns, creative concepts, and content roadmaps together with the responsible teams
• Management and continuous improvement of creative output, quality, and speed across all creative teams
• Translation of current social, design, fashion, content, and cultural trends as well as customer and market insights into relevant concepts for Pammys
• Responsibility for budget, resource planning, prioritization, and hiring within the creative organization
• Use of performance data, creative analytics, and customer insights to make creative decisions and consistently develop successful approaches
• Close collaboration with management, brand, performance marketing, and product development on the strategic advancement of Pammys

• Many years of experience as a Creative Director, Director of Creative, Head of Creative, or in a comparable creative leadership role, ideally in DTC, E-Commerce, Fashion, or a rapidly growing consumer brand
• Proven experience in leading managers and multidisciplinary creative teams
• Outstanding understanding of Graphic Design, Art Direction, Brand Design, and visual systems
• Very good understanding of UX/UI, E-Commerce customer journeys, and conversion
• Deep knowledge in Content Production, Social Media, Creator Content, and modern platform mechanics
• Strong understanding of Paid Social, Creative Performance, Media Buying, and CRO
• Experience in developing large-scale Brand and Performance Campaigns as well as building scalable creative processes
• Proficient in handling KPIs, creative analytics, and performance data
• Strong commercial understanding and experience with budgets, resource planning, and prioritization
• Exceptional flair for design, fashion, pop culture, social media, and digital consumer behavior
• A clear opinion, strong decision-making skills, and the ability to provide direction to strong personalities
• Extremely fast learner and genuine curiosity about AI, new technologies, platforms, and creative developments
• High quality standards combined with speed, pragmatism, and execution power

• Creative Ownership: You are responsible for the creative development of the entire brand
• Leadership: You lead several central creative areas and their heads
• Impact: Your decisions will be visible across millions of customer touchpoints
• Scale: Over 1 million customers and a brand in the midst of international expansion
• Speed: Short decision-making processes and direct collaboration with management
• Resources: Existing teams for Social Media, Content Production, and UX/UI, which you will develop to the next level together with us
• Benefits: Attractive remuneration, Germany Ticket subsidy, and Corporate Benefits

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